Ap World Midterm Study Guide

1. Hinduism- Caste System, Enlightenment, no holy book, no single founder, India, polytheistic, Buddhism- India, no caste system, egalitarian, Siddhartha Gautama, missionaries, Nirvana, Eight fold path, four noble truths, Enlightenment Christianity-Monotheistic, Jesus, Bible, Jerusalem, Missionaries, Heaven and Hell 2. Domestication of Animals, Complex societies, Specialization, Cities, Government, Religion, Record Keeping, Social Classes, Technology 3. Located near rivers, Agriculture, irrigation, Rulers, social hierarchy, 4. Development of Agriculture and Domestication 5. Democracy, Representative, voting, Senate, ruler 6. Buddhism- Zen Buddhism, Filial Piety, Hinduism-not syncretic Christianity-Catholic, Protestant, Baptist, Lutheran 7. Size, Bureaucracies, Emphasis on Family, Roads, Religions, Han-Confucianism, Rome-Christianity, 8. Nomadic, Clans, Wars over oasis, no central religion, Chiefs of clans, 9. Pray every day towards Mecca, Alms giving, Hajj to Mecca, fasting, Declaration of Faith 10. In Arabian peninsula spread through trade and missionaries, contagious 11. Sense of Unity, peace among the clans, sacred texts were stored 12. Housewives 13. Each invasion caused the capital to move north 14. LEFT BLANK 15. LEFT BLANK 16. Missionaries 17. Started to decline 18. Many were animistic, salt as a substitute for gold 19. Christian, rich due to slaves 20. United the people 21. Arabian Peninsula, Red or Black sea, 22. Barter 23. Major trade routes influenced Kiev Russia 24. Structures, law codes, bureaucracy 25. Patriarch held power, rituals, priest celibacy, orthodox priests could marry, excommunication each other in 1054 26. Similar to china, emperor ordained by god, head of church and state, practiced lay investiture, women eld imperial throne (exe Empress Theodora and Zoe), byzantine bureaucrats recruited from all classes, recruited troops, empire depended on Constantinople 27. Lost land, economic decline, Constantinople fell 28. Social examination, formal 29. Used to regain the holy land, last crusade sacked Constantinople, pope ordered it, increase of trade, established religious capital 30. Lords and vassals, serfs, relied on agriculture, fiefs, 3 field system, technology advancements 31. Religious Leaders- Pope, Bishops, Priests, Pope Urban II, Gregory IV, Literary Leaders- Chaucer, Machiavelli, Thomas Aquinas Philosophical Leaders- Saint Clare, Saint Francis 32. Trade increase, manufacturing, territorial gain, 33. both had slaves, West Africa relied on Hunting and gathering, South America had agriculture, 34. Disease, gunpowder 35. Peasants, kings 36. Wars, trade, military 37. Indians, hunter gatherer 38. Aztecs conquered the toltecs 39. Anti-Buddhist, rejected 40. Status of women decreased 41. Unification by Wendi, ended famine, lowered taxes, Yang Di overworked peasants 42. Better examination system, paper money, plow, grand canal, junk ships 43. Male dominance, revival of Confucianism 4. Both had a bureaucracy and examination exam, Chinese had a dynastic succession, Europeans had a fight for power, in china empresses are possible, 45. Peasants reduced to serfdom, over worked, 46. Yi, Koryo, Silla 47. Manorial System, everyone had an important society, 48. Military Elites eventually became part of the imperial court 49. Dynasties, all modeled after Chinese except for Vietnam 50. Women w ere almost equal to men, herded a lot, warlike 51. Golden Horde-affected Russia Empire of Kublai Khan-China Ilkhan- Persia Djagatai –central Asia 52. Mongols cut Russia off, inhibited culture and technology, Mongols destroyed the Islamic heartland 53. Tumens 1k cavalries 54. Harsh, no prosperity, short-lived, smaller conquests 55. Clothing, Arabians spread religion to Indians, Arabs spread technology to Europe, Europeans wanted to trade with India 56. Peasant uprisings, high taxes, abuse of power, Mongol threat, economic decline 57. Increase trade, conquest, Portuguese freed Ethiopians from Islam 58. Increased influence through the arts, Enlightenment, Literature by Machiavelli and others 59. Disease, slave trade, fall of many civilizations 60. Technology, Animals, Leadership, Conquest 61. World Trade, Slaves 62. Decreased population, Inflation, Competition 63. Guns, Boats, Technology 64. Core Area-main area of power in country, Dependent Zone- are dependent on core areas 65. Australia, 66. God doesn’t influence life, people control their own life 67. Based on scientific findings, god wasn’t involved 68. Against sacraments, against priest celibacy, protested against the Catholics, 30 years war, more conflicts, 69. Sell more than you buy, everyone tried to sell their wares 70. Louis the XIV suppressed the nobility, gained all the power, spread around 71. Russia had a smaller economy, Russia was technologically limited, Russia was bigger, exerted more power 72. Tsar suppressed the local nobility 73. Westernization, too much imports, not enough exports 74. Brutal, overworked, not advanced in technology, 75. Serfdom in Russia, Slaves in Western Europe, absolute monarchies in both 76. Militaristic, White, strong leadership, imperialistic 77. Discovery of gold and silver, inflation 78. Plantations, slaves, 79. Imaginary North to South line, separates Spanish and Portuguese colonies 80. Based on plantations, silver mining, slave trade 1. Replaceable, easy to attain, cheap, complimentary industries flourished 82. Gun slave trade, internal strife, dominance, War for slaves 83. Set up ports, applied own rules, controlled coast, supplied arms, 84. Common sense 85. Decrease in males, increase in polygamy, decrease in labor 86. Powerful, lots of land, Good government, 87. A bigot, 88. Internal strife, Isma’il took power 89. Under safavids treated poorly, under the ottomans treated well 90. Cared less about the dynasties progress and more over the arts, 91. Difference-religion, Similarity- education and learning,

Is war ever justified?? Essay

Diamond, a precious metal, is famous for two important characteristics which are its hardness and thermal conductivity, although, extraction and processing of a diamond are a very difficult process. Diamond is one of the most expensive metals in the world as it is rarely found in the world. The extraction and processing of a diamond is done in the following manner: Discovery of diamond mine, Extraction of diamond in raw form, further processed in industries and finally it is supplied to the markets. The first step in the procedure of a diamond is Discovery of diamond mine, it is the major and the most difficult step in the procedure of diamond, this is because, diamond mines are rarely found in the world and it is very difficult to discover diamond mine because it requires high amount of capital, machinery and manpower. The second step in the procedure of diamond is Extraction of diamond from its mines. It is a difficult process which requires heavy machinery and labor force. Diamonds are attached in heavy rocks and these rocks come to the earth surface by volcanic eruptions. On the other hand, this stage is very risky for the labors who are working on the site this is because, in the process of extraction there are many hazardous gasses which are being leaked and which affects the health of the people who are working there so all of them must be very careful as it can be very dangerous for them. The third step in the procedure of diamond is further processing. In this step all raw form diamonds are sent to the industries where all other impurities are separated from the diamonds and these raw form of diamonds are converted into finished goods. Diamonds have many uses firstly, it is used in making jewels. Secondly, it is used as a thermal conductor in many science experiments as it is the best thermal conductor. The fourth and the last step in the procedure of diamond is the supply of diamond to the markets. In this stage finished good are supplied to the  market. Diamond is supplied worldwide because, there are very less reserves of diamonds in the world so this step is also an important one. In conclusion, the process of a diamond from its mine to finished goods is a difficult process and you need to follow these steps to safely extract diamonds. Diamonds are very expensive because of their unique characteristics and because of high process cost.

The Electronic Frontier Foundation Assignment Example | Topics and Well Written Essays - 250 words

The Electronic Frontier Foundation - Assignment Example Unsecure connections could provide opportunity for hackers and malware to tap on important personal information hence compromising on personal privacy. Secondly, use of authorized software on digital devices provides some level of assurance that personal information is not jeopardized. Most authorized software vendors have their policies checked by digital regulatory bodies. However, unauthorized vendors may have policies compromising personal privacy. Considering the use of cookies to check on user behavior, there is need to activate cookie notices in web browsers. As an additional buffer, it is important to delete cookies as often as possible especially after heavy browsing (â€Å"Electronic Frontier Foundation† web). This ensures that very few websites can tap on browsing activity. Emails have become a core tenet of internet use with most websites requiring an email for registration. It is therefore important to use anonymous emails for registering on less important websites. Emails used to register on payment platforms such as PayPal should be used minimally on other websites. On a different note, it is important to remain discrete with personal information especially when using social media platforms. As a precaution, it is always careful not to share personal information with strangers. â€Å"Electronic Frontier Foundation.† EFFs Top 12 Ways to Protect Your Online Privacy. Electronic Frontier Foundation. 2002. Web 09 Feb. 2015.

HE 491 Article Example | Topics and Well Written Essays - 500 words

HE 491 - Article Example They discovered the roles of professional and political collaboration, and overall felt empowered to make a difference in their careers. Breast Cancer Advocacy Internship A study on breast cancer advocacy training supported a need for students ‘to become politically active professionals who participate in organizations that not only assist them professionally, but which affect the health and well-being of the communities in which they live and serve.’ This study revealed that many students had an increased sense of connection to the issue of breast cancer prevention and awareness through advocacy training. They developed a sense of empowerment in being able to impact the issue through political awareness and advocacy action. This study made them more aware of real life practical applications of what they were theoretically learning inside the classrooms. It gave the students a chance to explore innovative approaches to the dilemma, as well as become professionally aware of the collaboration needed among the professional and political community. More than anything, students developed a sense of urgency and a need to become actively involved in the issues surrounding breast cancer awareness, prevention, and research in their own communities.

Heavy Smoking Assignment Example | Topics and Well Written Essays - 1250 words

Heavy Smoking - Assignment Example This chronic condition makes breathing complicated to the victims or the patients. The forms of COPD can involve either lasting coughing with mucus or damage of the lungs over a given period. Exposure to air pollution and stuffy places like bars and bus stations, especially by the older people, for long hours or years can increase the prevalence of the disease in the body. Although the disease can be diagnosed and preventable by qualified doctors, the causes, prognosis, consequential requirements and social life of the victims might be at risks if not avoided at initial stages. Exposure to harmful fumes Mr. L, a bartender, suffers from the condition because he has been exposed to this situation for 40 years. Firstly, despite Mr. L being a heavy smoker, he also works in a bar where patrons smoke at all the times exposing his health to even greater healthy risks. At age 55, the lungs cannot fight the chronic damage caused through engulfing of the respiratory organs. This is further inf luenced by the air pollution created at the bus terminus by the city buses that he commutes in on a daily basis. The difficulty experienced when he walked past the three blocks is because he used respiratory gases at high rates of breathing, which caused the dilapidated walls of the lung to become narrow. This makes the situation challenging to Mr. L to access enough energy that can enable him walk on the dusty blocks. This, therefore, results from the excess unpurified air that he inhales from the bus terminus through to the dusty blocks and finally the smoke particles consumed from the cigarettes. The combination of the different unpurified gases accumulate in the lungs causing difficulty in breathing and insufficient supply of energy and gases to the heart, which leads to fatigue prompting him to rest (Falvo, 2009). Causes, incidence, and risk factors Smoking is the primary cause of COPD to Mr. L. The further the individual smoked, the more he developed COPD. However, some indivi duals smoke for years and never acquire COPD. In exceptional cases, nonsmokers who are exposed to smoking conditions and lack a protein called alpha-1 antitrypsin can also acquire the disease. Additionally, contact to certain combination of gases or fumes in the workplace such as bars and industrial places are risky. Exposure to grave amounts of secondhand smoke and toxic waste also increased the disease. Lastly, recurrent use of cooking fire with no appropriate ventilation makes the gases to cover the room, which the cook will inhale while in that kitchen (Falvo, 2009). Signs and Symptoms COPD condition is indicated by constant cough, with or without mucus, fatigue (that occasioned Mr. L to rest near the three blocks), multiple respiratory illnesses, and shortness of breath (dyspnea) that gets terrible with mild activity or difficulty catching one's gulp of air and panting. The symptoms of COPD develop gradually; some people might not recognize that they are sick. Expectations (pro gnosis) COPD is a lasting (chronic) illness. The infection will get dreadful more rapidly if one does not quit smoking. Victims with severe COPD may be short of breath with nearly all activities and might be hospitalized more regularly. These patients ought to consult qualified doctors about breathing equipment and end-of-life care (Falvo, 2009). Treatment In order for Mr. L to remain in his career, he should adopt preventive measures such as persons with COPD have to stop smoking. This is the finest way to slow down the lung destruction. However, medication alternatives can also be applied to treat COPD, for instance, use of inhalers (bronchodilators) to unlock the airways, such as ipratropium (Atrovent) and albuterol. The patient can also

Optimal Educational Environment Research Paper Example | Topics and Well Written Essays - 2000 words

Optimal Educational Environment - Research Paper Example A learning environment does not only entail the availing of classrooms and other learning materials and facilities; it also encompasses the processes and activities that ensure student an  entire institution’s safety. Student safety is a central ingredient not only in the provision of an optimal learning environment but also for the prevention of student exposure to health hazards. The main pillars or principles of which safety in a learning environment is anchored are common sense, knowledge, and preparation. It should be noted that both teachers and students must be knowledgeable and well prepared to apply common sense while reacting to safety situations. The first role of school administrators and teachers in ensuring student safety is to formulate, plan, implement, and evaluate safety strategies, policies, and disseminate instructions or information to students and staff. In addition, thorough investigations must be conducted on any safety issues/accidents that may occur in learning institutions. Among the strategies and policies implemented by a learning institution must be those that ensure that safety equipment is serviceable and accessible to students and the entire school community at all times. To ascertain this compliance with government safety rules and regulations, it would force school administrators and teachers to supervise the implementation of its safety policies by students, teachers, and the staff mandated to ensure student safety such as school security team and health care provider.... A learning environment does not only entail the availing of classrooms and other learning materials and facilities; it also encompasses the processes and activities that ensure student and entire institution’s safety. Nevertheless, student safety is a central ingredient not only in the provision of an optimal learning environment but also for the prevention of student exposure to health hazards. The main pillars or principles upon which safety in a learning environment is anchored are common sense, knowledge, and preparation. It should be noted that both teachers and students must be knowledgeable and well prepared to apply common sense while reacting to safety situations. The first role of school administrators and teachers in ensuring student safety is to formulate, plan, implement, and evaluate safety strategies, policies, and disseminate instructions or information to students and staff. In addition, thorough investigations must be conducted on any safety issues/accidents that may occur in learning institutions. Among the strategies and policies implemented by a learning institution must be those that ensure that safety equipment are serviceable and accessible to students and the entire school community at all times. The other important strategy towards ensuring student safety relates to safety rules and regulations. To this effect, it is imperative that school administrators and teachers ensure that the safety policies and strategies are compliant with the safety rules and regulations set by the relevant government authorities. To ascertain this compliance with government safety rules and regulations, it would force school administrators and teachers to supervise the implementation of its safety policies by students, teachers, and the staff mandated to ensure

Exploring the development and scope of public health Essay

Exploring the development and scope of public health - Essay Example This research paper aims at analyzing the scope of alcoholism, and identification of ways of solving the problem through research. In the UK, various factors have been pointed to affect social health, individual wellbeing and the ultimate health of an individual. These factors include increase in chronic disease such as cancer, diabetes and obesity. The second one is about the concentration of the aged and the lone dwellers in the UK. Then finally the trend linked to smoking and alcohol abuse (Earle, 2004). The work at hand focuses on the alcohol abuse, describing the scope and nature of this social problem and including suggested research approaches to amend the situation. In the British community, consumption of alcohol is a normal practice that contributes significantly to the British economy. Many individuals take alcohol very responsibly while certain portions of the populations are also entangled by alcohol abuse (Earle & Sidell, 2007). One heard many things about the harmful consumption of alcohol and its negative impacts on the economy, the society and the individual’s health. Furthermore, abuse of alcohol has been observed to cause a variety of public health concerns including violence, poisoning, chronic diseases such as cirrhosis and certain cancers and accidents (Morgan, 2012). The effects of alcohol misuse in the society include lower economic status as a result of reduced productivity, frequent sick days and unemployment (Zuccato et al., 2008). Added to this, social harm occurs through high rate of divorce and rampant cases of domestic violence which are perpetuated by the individuals with high dependence on alcohol. Alcoholics are likely to be motivated to do crime and anti-social behaviors. All of these situations consequently result to higher burdens in the National Health System as characterized by the immediate demand for primary care linked to cases of alcohol-related-hospital admissions (Unwin, 2007) The Home Office and the

Managing in a global society Essay Example | Topics and Well Written Essays - 1250 words

Managing in a global society - Essay Example Hofstede (1980) refers to culture as a collective mental programming of a group of people belonging to one region, which is difficult to change; in such settings specific culture becomes institutionalized in their family and educational structures, religious organisations, government, law, literature and even scientific theories. This is highly apparent among people belonging to one nation, in the form of national culture, which manifests itself even in organisations. Hofstede’s and Trompenaars’s dimensions explain how cultural differences impact management and leadership styles in different regions of the world; in addition, these analyses help in understanding why certain HRM practices and policies have differing impacts on employees of one multinational company operating from different regions of the world. House et al. (2004) have extensively studied cultural variations and their impact on societal functioning and leadership based on study conducted on 62 nations, r esulting in development of additional dimensions. This project emphasizes the need for effective international and cross-cultural communication, collaboration, and cooperation for effective practice of management and also betterment of human condition in order to thrive in the globalizing world markets and cultures. Hofstede’s work related to culture reveals that financial and management aspects related to an organization and nation are largely influenced by social values. Secondly, this study also revealed that corporate culture of an organization is largely influenced by its founders’ national culture. (Rowley & Lewis, 1996). Hofstede’s (1980) project... Increased competition and globalization in recent years have challenged many organizations to look for new locations, new markets, and new ways of doing business. This has opened up many opportunities for the organizations in terms of business models, diversified workforce, and provided economies of scale.Extensive research work and evidences in the areas of human resource policies and practices with respect to approaches used in managing people are attributed to various determinants of cross-national similarities and variations. Management and leadership styles are greatly influenced by national and societal cultures. For multinational organizations to succeed, it is important that the management is well informed of these differences; further HRM practices with respect to motivation, performance management and leadership should be modified to suit the local cultures. In the present situation, it is necessary to acquire a thorough understanding of national cultures and societal pract ices would be required for any organization to set up subsidiaries at multinational locations. This will help in formulating human resource policies and practices that are aligned with similarities and variations of national and organisational cultures in order to achieve effective management. All the managers involved in setting up operations at new locations should be trained on these aspects of intercultural differences.

Preparing to Conduct Business Research Essay Example | Topics and Well Written Essays - 750 words

Preparing to Conduct Business Research - Essay Example Identity theft as Sennewald & Christman (2008) assert, occurs when an individual uses another individual’s information or personal details as his/her own in order to engage in fraudulent activities or other crimes. The growth of identity theft affects the retail world immensely. The issue of retail identity theft can be solved through an exploratory research. The application of both qualitative and quantitative research designs would ascertain a highly credible, precise, and accurate research. The designs will explore the topic from different points of reference through the application of different methods. The application of a single research design, whether the qualitative research design or the quantitative design would lead to inefficiency in the determination of the seriousness of the issue, and the probable solution. On the one hand, using the quantitative research design will lead to a high degree accuracy in the quantification of retail identity theft. The research method will make it possible to collect measurable data, which through numerical comparisons, will be analysed and presented through easy to interpret methods. In addition, the application of the quantitative method will be of great importance in reporting the collected data since it appl ies standard statistical analyses, which are comprehensible and understandable (McLeod, 2008). On the other hand, the incorporation of the qualitative method during the conduction of the research will enhance the effectiveness of the study through the improvement of the accuracy of the results. The qualitative research design will focus on the identification of the motives, the driving forces, and the triggers of the behaviour. In addition, the design will enhance the credibility of the research through the incorporation of a participant observation techniques, interviews with victims of identity theft, and reformed identity thieves among other methods. Through these methods, the research will possibly

Marijuanas Pros and Cons Essay Example for Free

Marijuanas Pros and Cons Essay Have you ever wondered what marijuana can do to your body? Many people say marijuana is bad for the health. That it can cause long term effects. Some actually believe that marijuana can have positive effects, such those for medical use. After a long research this paper will talk about the positive and the negative results of marijuana. One argument for the legalization of marijuana is that itsn’t more harmful than alcohol or tobacco if it is used in moderation (Messari). There has been many much researches done showing that if the use the drug in moderation its not harmful at all. One of the researchers called CARDIA, proved that smoking one joint per day in an overall of 20 years can actually help lung function. The researchers dont know why light-to-moderate pot use might subtly improve lung function. It could be that marijuana users inadvertently train themselves to be good at the inhalation and exhalation test because they practice deep breathing when they smoke pot, Kertesz told LiveScience. The airflow increase, then, is not necessarily an indicator of healthier lungs (Wanjek). An argument for the legalization of marijuana is that according to many doctors marijuana has medical benefits, especially for cancer patients. Marijuana has been used for medical reasons since ancient times (edicine). Medical marijuana also offers relief to patients suffering from multiple Sclerosis, Glaucoma, Alzheimer’s, and breast Cancer (White). Marijuana is promoted to relieve pain, control nausea and vomiting, and stimulate appetite in people with cancer and AIDS. Researchers also report that Cannabis used in medical purpose decreases pressure within the eyes, therefore reducing the severity of glaucoma. Some supporters claim that marijuana has antibacterial properties, inhibits tumor growth, and enlarges the airways, which they believe can ease the severity of asthma attacks. Others claim that marijuana can be used to control seizures and muscle spasms in people who have epilepsy and spinal cord injuries (Zuardi). One argument against the legalization of marijuana is that according to many researchers and medical studies marijuana is often used as a stepping-stone drug. Many doctors say Children who have used marijuana are 85 times likelier to use cocaine than children who have not used marijuana (Glitter). According to Dr. Eric Voth Chairman, marijuana is a stepping-stone drug. Dr. Chairman points out in one of his interviews Yes it is, the medical literature documents this and IOM understates it. Alcohol, tobacco and marijuana all have serious primary effects but all serve as gateway drugs. (Wanjek) An argument against marijuana is, that there are lots of long term effects caused by the drug. Many studies have investigated whether long-term use of cannabis can cause or contribute to the development of illnesses, such as heart disease, bipolar disorder, depression, mood swings or schizophrenia (Ramstrom). A group of scientists in California examined the health status of 450 daily smokers of marijuana but not tobacco. They found that the marijuana smokers had more sick days and more doctor visits for respiratory problems and other types of illness than did a similar group who did not smoke either substance (Buddy). There are lots of adults who started in their teenage years, to smoke â€Å"weed†. Most of them by the age of 18 were already adicts. â€Å"I started using on a lark, a dare from a best friend who said that I was too chicken to smoke a joint and drink a quart of beer. I was fourteen at that time. After seven years of using and drinking I found myself at the end of the road with addiction. I was no longer using to feel euphoria, I was just using to feel some semblance of normality. â€Å"Then I started having negative feelings about myself and my own abilities. I hated the paranoia. 1 I hated looking over my shoulder all the time. I really hated not trusting my friends. I became so paranoid that I successfully drove everyone away and found myself in the terrible place no one wants to be in—I was alone. I’d wake up in the morning and start using and keep using throughout the day. † —Paul (Marijuana Facts) There is also long term effects for men such as fertility. Reproductive hormones are decreased. In men, there is less testosterone, causing decreased sperm counts and possible erectile dysfunction by use of the drug. In women, there may be irregular periods. Both problems would result in a decreased ability to conceive but not lead to complete infertility under the consume of marijuana(Short). There are many other effects of smoking marijuana, that this paper didn’t even talk about. Like the different ways marijuana can be used, to make fuel and paper. Or how it can make your no you brain slower, and kill many cell membranes. Its up to the people to decide what they choose to believe. For me, marijuana should be legalized. After all it has more benefits than negatives if its used correctly.

Tesco PLC And Its International Communications Strategy Commerce Essay

Tesco PLC And Its International Communications Strategy Commerce Essay Tesco plc is the fourth largest retailer in the world after Wal-Mart, Carrefour and Home Depot, and the largest supermarket retailer in the UK, McLoughlin Aaker (2010, p126). The company was founded after WW1, and is widely recognised for having expanded its services during the 1990s away from groceries. In the last quarter of 2009 the company had a 31% share of the entire UK grocery market, with a reported gross turnover of 59.4 billion for the fiscal year 2008/2009. Cornelissen J (2005, p23) defines corporate communications at its most basic level as a management function that offers a framework and vocabulary for the effective coordination of all means of communications with the overall purpose of establishing and maintaining favourable reputations with stakeholder groups upon which the organization is dependant.   Cornelissen (2004, p32) provides an alternative synopsis of corporate communications via a historical perspective, defining five central or core themes. The realisation by the 1900s that organizations so as to stay afloat had to practice and engage through communications with a number of groups in the environment. For the larger part of the 20th century, managing communications had been defined predominantly via public relations and marketing divisions, this being an intrinsically limited approach, thus contemporary forms of communications management have integrated these divisions into the wider corporate communications function. Furthermore the shift from rigid to flexible market landscapes, and increasingly competitive marketplaces, this together with a greater call from society for corporate citizenship, pushing many organizations into stakeholder management strategies, and finally the relationship of corporate communications with the stakeholder era, and the need to build and ma nage relationships with stakeholder groups upon which the organization is economically and socially dependent. In this paper, Ill discuss and talk about The External and Internal communications. Identity, reputation and image, Culture and its influence in corporate communications for Tesco, The role of technology in corporate communication, Internal-the role of HR corporate Communication. Hargie D Tourish D (2004, p3) outline the scope of communication strategy and organizational success with an emphasis on internal communications proposing a systematic approach to the construction of a seaworthy communications strategy and the rigorous evaluation of all steps taken along the way. In the same way that Cornelissen J (2005), in the context of a historical understanding defines a shift in communications strategies and practices, the authors spell out a contemporary paradigm. Quirke, (1995, p76) is cited to have defined the traditionally bound or understood terms of organizational communication, such as the announcement of management conclusions, and the ensuring of consistent information, making messages easily comprehensible, and easy to disseminate. The authors go on to cite Quirkes further suggestions relative to the attempt to widen organizational participation and involvement, inclusive of the stimulation of thinking, participation and ideas, the networking of know how and learning across the organisation, the involvement of all employees in improving processes, the identification of ways of providing additional value to customer and lastly the expansion of what all employees believe is possible, Hargie D Tourish D (2004, p19), also see Quirke, (1995, p77). Quirke is further cited in so as to summarize this contemporary view of communications, the role of communication becomes not the top-down dissemination of management thinking, but the bottom-up means of connecting those who know what needs to change to those who have authority to make change happen. With respect to issues of external communications a number of fundamental questions are defined; who is communicating with whom? Which issues receive the most attention and arouse the most anxiety? How much information are people are receiving and sending on crucial issues? how much interpersonal trust exists; and how the overall quality of working relationships can be characterized? such iss ues are among the core concerns of efforts to establish what has been termed organisational climate (Lammers, 1994). The authors go on to outline the way in which a communications audit can be implemented citing a five stage sequential model devised by Baker, (1999) beginning with the selection of a topic, followed by an outlining of desired performance in relation to criteria and standards. The third stage entailing collection of objective data, fourthly the implementation of appropriate changes to improve performance, and lastly the collection of data to check for changes induced by the model. Van Riel suggests a framework for the coexistence of a number of communications functions in a single organization, this being particularly relevant to a company such as Tesco which as a result of its product and market diversification is concerned with a number or varying communication channels. Van Riels framework relates to internal concerns of an organization or company, as described by Barker Angelopulu (p371), Van Riel proposes a framework for organizations to stimulate cooperation among all relevant communication functions by defining the baseline of corporate communication. Three ultimate stages are devised by Van Riel, the definition of common starting points, the use of common operational systems and lastly the coordination of decision making. http://www.emeraldinsight.com/content_images/fig/1680120205001.png Figure 1, Van Riel, Internal Communications Framework McLoughlin, Aaker (2010) define Tescos success and growth over the past three decades directly in relation to its strategy and image, further relating it to market segmentation. The authors outline a number of strategic initiatives such as its managed range of four differing level brand product, finest range of premium products, Tesco healthy living, value range and Tesco organic range and furthermore describing the way in which the company changed customer perceptions of the brand itself, Secondly the company mantra has shifted form maximising shareholder value to maximising customer value. While the underlying objective is naturally to make higher profits this is specifically done while focusing on customer service (2010, p127). The third term which Damien McLoughlin, David A define is that of its diversification strategy which as outlined is based on four key principles, these being the innovation and expansion into the core UK grocery market and into areas like convenience store s; innovating through expansion into non food business like consumer electrics, clothing health beauty CDs and DVDs and even developing its non food finest and value ranges; expanding into retail services like personal finance telecoms and utilities by entering into joint ventures with major players in these industry sectors; finally, expanding internally which accounted for more than 25% of sales in 2008/9 with plans for further expansion in international markets including India and China, Damien McLoughlin, David A. Aaker (2010) Considering the expansion and diversification of Tescos services and products, in addition to the widening of its potential targeted market landscape, the initially defined terms of corporate communications devised by Cornelissen J (2005) and Hargie D Tourish D (2004), central to which are ideas of integration, and the crossing of functional boundaries, seem most appropriate. Despite the broad range of services and products offered by Tesco, there are in existence a number of unifying terms to which the organization would need adhere to, such as Corporate Social Responsibility (CSR), and an overall brand value. The organizations present a number of terms which embody the core purpose of Tesco as a business, Value via competitive prices, product choice and high food quality, helpfulness via customer service, availability and customer communications, inclusiveness via the means of ensuring that the organization appeals to a broad range of customers, something for everybody, and innova tion via new product development and retails services technology. Chaffey et al (2009) outline Tescos strategy of diversification predominantly in terms of internet marketing and implementation, citing the chief executive of Tescos Terry Leahy from the Sunday Times, we will be the worlds biggest online grocery retailer and we intend to become the UKs No.1 e-commerce business (Lorenz and Nuki, 1999), further defining the way in which Tescos affirmed expansion was aligned to its expansion in providing wider products and services, in 2000, the online services diversified, offering many non food product ranges and financial services. The terms of diversification are understood predominantly in relation to internet shopping and service innovations, By 2003 96% of the UK population could shop online with Tesco.com giving the commonly 65% of the UK online grocery shopping market and further diversification of product ranges, e.g. financial services and telecoms. Specific innovations such as DVD services to the door, a rental film DVD service, the provisio n of energy utilities whereby customers can save money on their house bills, initiatives and schemes to promote better health such as online -diet services which help customers to tailor their food shopping and diets, and telephone services, Currently Tesco is focusing on the development of TESCO direct, which offers customers a wide range of non-food goods as well as launching a range of own brand computer software. Currently Tesco accounts for approximately 66% of the UKs online shopping market. Dave Chaffey et al (640; 2009). Oliver (1997, p128) suggests a communications framework in relation to IT technology which ultimately aligns terms of cultural values and beliefs of an organization with the organizations vision. The author presents a model devised by Goldberg Sifonis (1993) titled communication framework, which relies on the assumptions of management which are adopted on an intuitive basis and that need to be communicated with internal and external stakeholders, as described by the author, from that, a dynamic campaign plan or communication framework is produced which clearly represents the cultural values and beliefs of an organization aligned to its vision, Oliver (1997, p128). It is widely referred to throughout literature that the role of HR in terms of wider communications strategies is immensely under emphasised, HR departments most often not being considered under the scope of a communications department. The U.S. society for HRM asserts the way in which communications and HR should be closely related within any organizational framework, specifying the role of HR in terms of communication as a way by which to assert any given culture as alive and healthy. HR is predominantly responsible for and concerned with internal communications in this respect. Turner (2003, p20) proposes a model which adapts the traditional framework of linking HRM and performance. Turners model incorporates communications into the entire model. For example at the stage of HR strategy, the author suggests good communication as a tool by which to join up HR policies and strategies. In terms of HR practices, the author outlines, effective people management practices to be communica ted to line managers, and directly in relation to terms of financial performance, the author suggests efficient communication of a culture of good people practice, this being particularly important to an organization such as Tesco plc, which falls into the category of a dominant, large multi-national corporation, at risk of gaining a bad reputation for this very reason. In this regard, HR can come up with different strategies which can be fruitful for the organization in the long run. Apart from making different rules and regulation for the organization, HR can be the beacon of light in devising strategies to enhance corporate communication and can train its employees to effectively deal with it. To Conclude this, Pelsmacker P et al (2005, p228) define a number of channels adopted by the Tesco organization so as to communicate to as wide a consumer market as possible. For example the authors define the Tesco club card magazine, describing the aims as the creation of fun and information, managing the communicated core Tesco brand values and services. The authors further outline the engendering of lasting brand loyalty, and contribute significantly to customer awareness of new areas and lastly the increase up take of other Tesco ventures particularly in non food, the authors go onto to describe, At forward publishing, they realised very quickly that you cant talk to someone in their twenties in the same way that you would to a person in their sixties, resulting in various targeted, specific magazines. The organization identified five life stages from Club card data, creating five different copies of the clubcard magazine. This is defined as just one initiative amongst many more such as Tesco lifestyle scheme and the Tesco loyalty program which gave the organization the ability to customize and further optimize the customer expertise. As an international organization, concerned with such a diverse range of services the Tesco organization embody and epitomize the very need to diversify and integrate communications approaches, as described by Cornelissen and to implement the bottom up means of connecting those who know what needs to change to those who have the authority to make change happen as defined by Quirke (1995). Further analysis of Tesco plc in terms of corporate communications would need to incorporate quantitative data in addition to a qualitative assessment; furthermore the role of a communications strategy would need to be discussed further, directly in relation to Tescos brand and product diversification.

Nonuniversal Effects in Bose-Einstein Condensation :: Albert Einstein Gases Science Essays

Nonuniversal Effects in Bose-Einstein Condensation In 1924 Albert Einstein predicted the existence of a special type of matter now known as Bose-Einstein condensation. However, it was not until 1995 that simple BEC (Bose-Einstein condensation) was observed in a low-density Bosonic gas. This recent experimental breakthrough has led to renewed theoretical interest in BEC. The focus of my research is to more accurately determine basic properties of homogeneous Bose gases. In particular nonuniversal effects of the energy density and condensate fraction will be explored. The validity of the theoretical predictions obtained is verified by comparison to numerical data from the paper begin{it}Ground State of a Homogeneous Bose Gas: A Diffusion Monte Carlo Calculation end{it} by Giorgini, Boronat, and Casulleras. end{abstract} %dedicate{To my parents for their supporting me through college, %to God for all the mysteries of physics, and to Jammie for her %unconditional love.} %newpage %tableofcontents newpage section{Introduction}   Ã‚  Ã‚  Ã‚  Ã‚  The Bose-Einstein condensation of trapped atoms allows the experimental study of Bose gases with high precision. It is well known that the dominant effects of interactions between the atoms can be characterized by a single number $a$ called the S-wave scattering length. This property is known as begin{it}universalityend{it}. Increasingly accurate measurements will show deviations from universality. These effects are due to sensitivity to aspects of the interatomic interactions other than the scattering length. These effects are known as begin{it}nonuniversalend{it} effects. Intensive theoretical investigations into the homogeneous Bose gas revealed that properties could be calculated using a low-density expansion in powers of $sqrt{na^3}$, where $n$ is the number density. For example the energy density has the expansion begin{equation} frac{E}{N} = frac{2 pi na {hbar}^2}{m} Bigg( 1 + frac{128}{15sqrt{pi}}sqrt{na^3} + frac{8(4pi-3sqrt{3})}{3}na^3 (ln(na^3)+c) + ... Bigg) label{en} end{equation} The first term in this expansion is the mean-field approximation and was calculated by Bogoliubov cite{Bog}. The corrections to the mean-field approximation can be calculated using perturbation theory. The coefficient of the $(na^3)^{3/2}$ term was calculated by Lee, Huang, and Yang cite{LHY} and the last term was first calculated by Wu cite{wu}. Hugenholtz and Pines cite{hp} have shown that the constant $c_1$ and the higher-order terms in the expansion are all nonuniversal. Giorgini, Boronat, and Casulleras cite{GBC} have studied the ground state of a homogeneous Bose gas by exactly solving the N-bodied Schr"odinger (to within statistical error) using a diffusion Monte Carlo method.   Ã‚  Ã‚  Ã‚  Ã‚  In section II of this paper, theoretical background relevant to this problem is presented. Section III is a brief summary of the numerical data from Giorgini, Boronat, and Casulleras.

Overestimation of the Placebo Effect :: Biology Essays Research Papers

Overestimation of the Placebo Effect The purpose of this paper is to investigate whether the Placebo Effect is overestimated through misinterpretation of the data. Specifically, the objective is to explore whether the passage of time during clinical trials accounts for many results widely attributed to the placebo effect. That is, the passage of time in itself-through a combination of spontaneous changes in symptoms, regression effects, and homeostatic changes-produces most of the favorable results credited to the placebo. Despite its widespread acceptance for approximately fifty years, the Placebo Effect has recently become controversial, with several researchers claiming that the presumed benefits of placebos are overestimated. Dr. Asbjorn Hrobjartsson and Dr. Peter C. Gotzsche of the University of Denmark and the Nordic Cochran Center reviewed journal articles looking for the original research stating that 35% of patients improve if given a placebo. Interestingly, none of the papers they examined included original research on the placebo effect, but all cited the same reference. The original source was a 1955 article, "The Powerful Placebo," published in the Journal of the American Medical Association and written by Henry Beecher, chief of anesthesiology at Massachusetts General Hospital in Boston. Dr. Beecher had analyzed about a dozen studies and had come up with the 35% figure (1). Challenging the validity of this finding, Drs. Hrobjartsson and Gotzsche hypothesized that two important factors were ignored. First, that the natural course of many diseases is to wax and wane. Second, that a patient who feels terrible one day will almost certainly feel better the next day. Hrobjartsson and Gotzsche analyzed 114 studies conducted between 1946 and 1998 that used not the usual two, but three groups of patients. One group received appropriate medical treatment, one group received placebo treatment, and the third group received nothing. (The studies involved 7,500 patients with 40 different medical conditions, including high blood pressure, high cholesterol levels, asthma, behavior disorders, such addictions as alcohol abuse and smoking, and such neurological diseases as Alzheimer's Disease, Parkinson's Disease, epilepsy, as well as bacterial infections and the common cold (5). As Hrobjartsson and Gotzsche predicted, the patients in this third group improved as often as the patients in the placebo group (1). Carol Hart (2) cites Shapiro and Shapiro, who offer possible confounds that lead to overestimation of the placebo effect. Observations of the third control group-the group with neither treatment, nor placebo-may have improved because of three mechanisms.

John Locke :: Empiricists, Empiricism

John Locke was the son of a country attorney and was born on August 29, 1632 . He grew up in and during the civil war, and later in 1652, entered the Christ Church, Oxford, where he remained as a student and teacher for many years. Locke taught and lectured in subjects such as Greek, rhetoric, and Moral philosophy. Lockedisagreed with many of the topics that were taught at the university. Locke, after reading books by Descartes, acquired a strong interest in contemporary philosophical and scientific questions and theories.   Ã‚  Ã‚  Ã‚  Ã‚  In 1666, Locke accidentally met with Lord Anthony Ashley Cooper, 1st of Shaftesbury, and from then on, this lifelong relationship and association helped to change the course of Locke’s career. Cooper made Locke his personal secretary and confidential advisor, and also let him hold a number of governmental posts while his patron was in office. In 1675, Locke became very ill and was forced to leave his employment and reside for four years in France, where he began his writing. After four years, Locke then returned again to England into Shaftesbury where he once again joined Cooper’s service. Four years later, Cooper was forced to flee to Holland, where Locke, shortly after, followed him. They remained there until the Glorious Revolution of 1688.   Ã‚  Ã‚  Ã‚  Ã‚  On his return to England, Locke issued many or works, the chief of these being the Two Treaties of Government, and the Essay Concerning Human Understanding. These writings were immediately successful and they both exerted a vast influence. Between the both of these works, they made the dominant view of English thought through the greater part of the eighteenth century. Also on his return, the new king, William III, appointed Locke to the Board of Trade in 1696, a position from which he resigned because of ill health in 1700.   Ã‚  Ã‚  Ã‚  Ã‚  Locke spent peaceful old age in the country household at Oates, of his friends Sir Francis and Lady Masham. He spent the last couple of years revising the Essay, replying to his critics, and writing a number of other works on economic,philosophical, and religious topics. Locke died in Oates on October 28, 1704.   Ã‚  Ã‚  Ã‚  Ã‚  Locke’s Two Treatises of Government (1690) was a well-known and respected document. In the paper, he attacked the theory of diving right of kings and the nature of the state as conceived by the English philosopher and political theorist Thomas Hobbes.

A Synopsis of Roman Family Life Essay

Glancing towards the past of the old Roman Republic and the Roman Empire we are more than often charmed by and idealized view of the Roman family life adhering to the principles of virtus, dignitas, auctorias, gloria, pietas, and gravitas.1 As Beryl Rawson would argue in her essay on Roman family, this view is limited to that of the patrician class and the plentiful literature surrounding it .2 Furthermore, this outlook does not adequately account for core features of any social study of family such as the process of socialization of children, the extent of their education, specific gender roles, family structure, relationship between members, inheritance, and also does not incorporate the description of a Roman family within the context of other social classes. In order to get an ample insight of Roman society all the aspects previously enumerated need to be analyzed.  The general Roman family structure, by common consensus, was believed to be a small nuclear unit, yet the term of familia used in the period could have been much larger. Thus, the family consisted of the wedded couple plus the household dependents such as their unmarried children, slaves, and in some case freedmen and foster-children according to the research of Jerome Carcopino in the Daily Life in Ancient Rome. 3 At the head of the household was the oldest surviving male ascendant whose authority was recognized legally over his descendants and lasted until his death, known as the paterfamilias. Furthermore, the term familia could refer to all persons and property under the control ( patria potestas) of the paterfamilias, but more than often it was referred to the nuclear families household 4. Based on wealth or social class the size of the nuclear family varied greatly. However, during the period of the Roman Republic and then the Roman Empire the average size of the nuclear family was relatively small, ranging from the conjugal couple and about two to three children according to Rawson. 5 Under the hegemony of the paterfamilias, women and grown children would have  a very inferior legal status. The head of the family having â€Å"power of life and death over his legitimate children, [†¦], and full rights over property, including anything they might acquire. Daughters were removed from the father’s power when he gave them in marriage into a control of a husband.† 6 The act of marriage was regarded in ancient Rome more as a financial and political alliance than as a romantic association, especially in the upper classes. In any social class the primary purpose for marriage was to produce children. Since the life expectancy was so low in ancient Rome women married very early, fathers usually began seeking husbands for their daughters when these reached an age between twelve and fourteen. The husband was usually older than the bride between mid to late twenties. 7 The two official types of marriages were: with manus and without manus. The marriage with manus was the typical upper-class wedding and tended to be a lavish affair which incorporated a religious rights ceremony in the presence of the pontefix maximus 8. The marriage without manus was largely a more plebian affair in which there were no religious rights and the father emancipated his daughter to the husband. The third form of marriage was called the usus where after a year of cohabitation between a man and a woman they were by law considered married. 9 In order for a manus union of a man and woman to be legitimate, there needed to be consent legally and morally. Both parties had to be willing and intend to marry, and both needed their fathers’ consent. One of the most important aspects of the practical and business-like arrangement of Roman marriage was the dowry. The dowry was a contribution made by the wife’s family to the husband to cover the expenses of the household. The dowry was also how Roman families maintained their social status relative to each other. It was important to ensure that upon the end of a marriage, the dowry was returned to either the wife or her family. This was done in order to improve her chances of remarriage as well as to maintain the family resources. In ancient Rome, the dowry became the husband’s full legal property. In actuality, however, the purpose of the dowry often affected the husband’s freedom to use the dowry. In the case the dowry was given to help in the mainte nance of the wife, or if a legal provision was made for the wife or her family to reclaim the dowry should the marriage dissolve, the husband was restricted as to how he could make use of the dowry. In the case of marriages without manus since the bride was emancipated she retained her  property rights although her property came under control of the husband while she was married. 10  As previously mentioned political status held a place of honor within Roman society. Nobility or the rank of patrician was not simply bestowed upon an individual. It was gradually built up or torn down by a family thus the importance of a nomen or family name. In this sense legitimate children belonged to their father’s family and bore his family name. Illegitimate children belonged to their mothers and bore her family name. There were also cases where the paterfamilias had no children or none of his children survived adulthood. In this instance the head of the household could compensate by adopting a son who would oversee the family after his death and thus he would have an heir. As far as inheritance is concerned, when the head of the family dies the patria potestas goes to the designated heir which in most cases he was a male form the line of the husband. The only case when women and men were equal in inheritance is if you have a brother and sister of approximately th e same age. If the mother dies her dowry and holdings go directly to the designated heir. The only situation when married women had priority of inheritance was the respect of patria potestas of her mother’s brother. 11 The custom of divorce was usually reserved for serious marital faults, such as adultery, and could be employed by a husband at any time. Since marriage was often used as a political tool in ancient Rome, especially in the upper classes, divorces were common when new political opportunities presented themselves. If the wife was not at fault for the ending of the marriage, then she was able to reclaim her dowry. If the wife committed adultery, husbands got to keep a portion of the dowry. 12 When regarding women roles in society and family during the transition period of 133-43 B.C.E. , they were completely dependent of man, not being able to speak in public or to sell property or buy it without the consent of the males of the family. Legally at this time and era they were treated with inferiority to men 13. Gradually the current was changing towards the late period of the Republic as we can notice in the letter of Cicero to his wife Terentia and her actions as well as in Hortensia’s Speech. 14 Furthermore in this period, a Roman wife was generally understood as her husband’s companion and helper. She was next to him at banquets and parties  and shared his authority over the children, slaves and the household. Roman wives were no longer expected to live secluded lives. They could freely receive visitors, leave the house, visit other households, or leave to go shopping to list some examples .15 . While the nature of Rome’s patriarchal society persisted throughout the Imperial period equality within the conjugal couple with the end of the Roman Republic. The Roman family was the mold in which the character of the Roman was formed, much as the polis formed the character of the Athenian. Every Roman looked with pride upon his family and the deeds of his ancestors; and it was regarded as a great calamity for the family worship to become extinct and so do we as historians need to carefully preserve its history and understand their society by analyzing every piece of its puzzle. WORKS CITED Bradley, Keith. Discovering the Roman Family: Studies in Roman Social History. New York: Oxford University Press, 1991. Carcopino, Jerome. Daily Life in Ancient Rome. London: The Folio Society, 2004. Crook, John. The Roman Family. The Family in Ancient Rome: New Perspectives. Edited by Beryl Rawson. Ithaca, New York : Cornell University Press, 1986. Hughes, Sarah, and Brady Hughes. Women in World History. Readings from Prehistory to 1500. Vol. 2. Armonk, New York: M.E. Sharpe, 1997. Rawson, Beryl. The Roman Family. The Family in Ancient Rome: New Perspectives. Edited by Beryl Rawson. Ithaca, New York : Cornell University Press, 1986.

All Souls: A Family Story From Southie Essay

A national bestseller, All Souls: A Family Story From Southie (Beacon Press, September 1999), won an American Book Award and a New England Literary Lights Award, as well as the Myers Outstanding Book Award administered by the Myers Center for the Study of Bigotry and Human Rights in North America. With All Souls MacDonald writes a gripping memoir about his life growing up in the Old Colony housing projects in South Boston, a predominantly white Irish Catholic neighborhood. He writes about the crime, drugs and violence in his neighborhood in the years following Boston’s busing riots, and of his brothers and sisters, many of whom fell prey to drugs, crime, and suicide. The book introduces his mother, Helen King (Ma), a feisty woman who raised her ten children while living in the projects. (An eleventh child died in infancy.) Additionally, the book often mentions Whitey Bulger, a gangster and FBI informant in Southie, who brought the drug trade into the neighborhood, contributing to the deaths of hundreds of young people due to suicides, murders, and overdoses. Despite all that is bad, MacDonald writes about how proud and loyal the residents were to be from Southie, excluding MacDonald himself who admits in the book he told those he met that he was from Dorchester and how some of the best elements of the neighborhood have been wiped out along with the worst due to gentrification. Michael Patrick MacDonald (born March 9, 1966) is an Irish-American[1] activist against crime and violence and author of his memoir, All Souls: A Family Story From Southie. Since being involved in activism, he helped to start Boston’s gun-buyback program, founded the South Boston Vigil Group, which works with survivor families and young people in Boston’s anti-violence movement. MacDonald was the recipient of the 1999 Daily Points of Light Award,which honors those who connect Americans through community service. Michael had been awarded an Anne Cox Chambers Fellowship at the MacDowell Colony, a Bellagio Center Fellowship through the Rockefeller Foundation, and residencies at Blue Mountain Center and Djerassi Artist Residency Program. He currently lives in Brooklyn, New York, and devotes all of his time to writing and public speaking on topics ranging from â€Å"Race and Class in America† to â€Å"Trauma, Healing, and Social Change.† MacDonald is Writer in Residence at Northeastern University in Boston.

The Mega Manufacturing

Mega Manufacturing is a manufacturer of sports shoes for men and women. They are investigating each department in order to cut back on spending in order to eliminate wastes of resources. One potential waste is coming from the cutting department. The waste of material is costing the company monitory resources that could further benefit the company if allocated elsewhere. Several solutions have been discovered with the cutting process but if the problem were to be solve d there is both a salary saving and the elimination of waste, in this particular department. However the solution lies with the employees of this department and the solution will cost some of them their jobs. The variables effecting the disclosure of this information vary from one's need for monitory income, to the esteem of the position. Management is facing several possible decisions that include employee employment assurance to cost savings and company bottom line figures. Their decisions are founded on management decisions, employee motivations and resistance to innovations and the notion of getting these resistant employees to adopt the innovations. First, the management decisions regarding the cutting process and the problems that are associated with them. The notion that the skilled workers of the cutting department are aware of a solution to the problem with the breaking dies indicates that there is a solution to the problem. On the standpoint of the company, investigation into the proper use and successful completion of the cut using the die needs to be resolved. The die eliminates wastage and will speed up productivity of the cutting process. It will also make the individual machine operator more efficient which will conclude with the elimination of several positions may allocated more resources previously spent on employee salaries. This cost savings will free up allocations previously spent on overhead and allocated to other departments that may increase spending in order to increase sales, or add more to the stockholders bottom line. As a machine operator aware of this notion that relinquishing this information could cost him/her their job, there needs to be some cause for hesitation. The workers are paid on an hourly base so the increase of efficiency will also allow management the ability to cut hours, which will also hurt the workers. If faced with this dilemma I would have to first find out if the solution the breaking dies were legit. Because of the two-month time delay in the manufacturing of the dies I also have to worry about the productivity of the department on the half of the workers if future layoffs were in sight. I would also have to know if the cost savings would be passed on the consumer and how these variables will effect sales. If demand for the product were to increase there may be no need for lay offs. However if there was a need to make cuts in the workforce there would be need to evaluate each individual on the grounds of seniority and skill level to insure proper staffing of the department and explore options of moving personal to other departments. So my conclusion to the dilemma facing this question has to many variables but I have explored decisions with regards to time and company proposals of use of the freed resources. There are two motivating factors that our cutters face in the dilemma with regards to the die cutting information they include the following: Maslows Hierarchy of Needs, and Herzberg's Two- factor Theory. First, Maslow's Hierarchy of needs. The worker is at a job that provides substance for himself and possibly a family. The information and innovation that the die implantation brings may disrupt his/her ability to provide so without so assurance of the continued employment and income potential; the worker will not relinquish the information needed for successful inauguration of the die cutting process. However, if that assurance were provide their would be increased productivity in the department and successful integration of the project will fill Maslows notion that people thrive for accomplishment, and the efficiency of the department will bring this idea to reality. There may also be negative connotations that may be brought about As well. If there were that worker who was fearful for their job might relinquish this vital information to management for assured employment, this also demonstrates Maslows basic survival needs theory. Second is Herzbergs two-factor theory, called dissatisfies or hygiene factors. They include such notions of working condition, benefits recognition and possible promotional opportunities. The employee is unwilling to do anything that may jeopardize their livelihood. Implication of this process will result in lay offs that may damage this security. This will also pose a threat to the workers acceptance among peers. If layoffs are inevitable there may develop groups within the department of loyal skilled labors who pose a greater chance of employment after the downsizing. This is a possible threat even if the project is just in consideration, which may impose productivity problems while implication is in the process, and future problems if the project is discarded due to the already imposed loyalty among the divided department. There is also the factor if employees resistance to change with the implication of the new cutting process. There are several factors of habit, security, economic factors, fear of the unknown and lastly selective information processing that influence these factors of resistance. Employees develop habits in the work place that become routine and habitual and allow the worker to become part of the department and allow the worker develop routines that increase productivity. Security issues factor in the employee's unwillingness to change, in fear of loosing their jobs. Economic factors develop when the worker fears that change will lower their income, tying into the security concerns. Fear of the unknown indicates that humans are unwilling to change when the ends of the means is unknown. Selective information processing is the individual perception of the relevance of the change. If the individual feels that the change is unnecessary they are reluctant to change.

Narrative and United States Respond Essay

Directions: Imagine yourself as one of the children in the liberation photograph. Complete the three paragraphs as a first-person narrative from his or her point of view. Paragraph 1: Why were you persecuted? Paragraph 2: Where did you go? Describe your experience at the camp. What happened to your family? How did the United States respond to your experience? Paragraph 3: What will your future bring? Predict what you think will happen to you now that you have been liberated. How has the world changed since your imprisonment? How have you changed? In your narrative, be sure to: recount historical facts accurately use course terms when appropriate cite any outside sources The Nazi’s came into power, and that’s when everything changed. Famailies were broken,homes were destroyed,and businesses were ruined. We were the targets for this burtla attack. The Jews. My name is Lauren and my family and I have been taken to a camp. We are in Amersfoort in the Netherlands. This camp is a transit and prison camp. I have been hearing it is less harsh then the other camps, such as extermination camps. We have been here since June 23, 1944. It is small, yet it contains about 35,000 prisoners. The Dutch Jews that resign here right now are slowly being sent away. My dad won’t tell me where, but I know it’s to extermination camps. It is very warm here, which makes sleep uncomfortable at night†¦not that we get much of it anyways. I am thankful I am still with my parents though, it is just us. The food here isn’t good either. Don’t supply enough. I can feel myself getting weak and it has only been one day†¦how much longer can I last? The Dutch Red Cross and Canadian Army is supposed to be sent here sometime soon. Oh, I hope it is soon. This is horrible. April,1945: The point of light has come. The Canadian Army has taken seige and is setting us free! Oh I am so thankful. Now that the war is ending, my family and I can only hope for more good to come. The future will be difficult, for I know it’ll be hard to get over the trauma and pain we have all experienced. Those who have survived will be forever scarred. The world is different now. Everything seems black and grey. Everyone is sad and gloom, yet they should be. Many people have been hurt and killed nd seperated. Not only the Jews, but the countries involved are hurting. I am a stronger person now. I hope to shine my strength upon others around me. I know that when I grow up I will make a difference in these people’s life and show them to not hold a grudge, though it may be hard, but to forgive so that they may life eternally forever.

The Great Awakening Essay Example | Topics and Well Written Essays - 1000 words

The Great Awakening - Essay Example The appealing of the vast awakening to the Americans colonialist particularly none-elites was because they wanted to change some of the practices. The practices had been brought into the mindsets of some individuals with a view of bringing a change like never before. The non-elites had an objective towards the great awakening, but they lacked the necessary support from both the colonies and the old ministers. In my opinion, the legacies of the great revival did not contribute to the breaking with Great Britain. Instead, it strengthened the relationship through the influencing not only the British churches but also the Dutch and the Germans. The Great Awakening document addresses particular problems. The major challenge was the focus on the American identity. Due to the differences in the character and races, the rivalry in the colonies emerged. The rivalry being addressed is through the visitation of the preachers. The challenge of competition is not only a colonial issue but compris ed both the churches that dominated during colonial time. The document, on the other hand, delves into preserving of culture. Social norms and the courtesy of governing individual are set to be a priority despite the rivalry that is witnessed. Great Awakening had a positive effect on the social impact of the congregation. The new denominations considered both the fracturing of the existing policies and the new colonial rules. Great Awakening had effects on the entire unity of the nation.

My educational experiences Essay Example | Topics and Well Written Essays - 1500 words

My educational experiences - Essay Example It views education as a specific set of knowledge that helps in transmitting knowledge from a teacher or an instructor, to a student. It lays emphasis on a teacher-centric process of learning, whereby a student acts as a passive absorber of knowledge, and the main intention of learning is for purposes of memorizing facts and knowledge. Problem posing education involves teaching a child or student to develop critical thinking skills ability (Mufti and Mark, 21). This helps in helping a student to achieve a sense of liberty i.e. developing their own set of knowledge. The major disadvantage of this model of learning is that it does not facilitate the understanding of a concept by a student. This is because students can only memorize the academic concepts or facts (Kobeleva and Luke, 22). Banking and Problem posing education system serves different children based on their developmental capabilities. Paulo Freire is the first person to use this concept of banking education. Freire describes banking education as narrative in nature, with the teacher acting as an active participant or subject, and a student acting as a passive participant or subject. Instead of communicating facts and issues, a tutor gives out communiquà ©s, and he makes deposits, which enables a student to patiently memorize, receive, and repeat the communiquà ©s. This procedure is referred to as the banking process or concept of education (Kobeleva and Luke, 12). This is because the scope of learning extends to only allowing a student to receive, fill, and store the deposits of knowledge. Education is therefore viewed as a process that involves the depositing of knowledge, or information into passive students. For learning to effectively take place, there is a need of strong cognitive skills from a child. Every activity that a child participates in requires the possession of an efficient, strong, learning skil l, if the process is to be completed

Health care Essay Example | Topics and Well Written Essays - 250 words - 6

Health care - Essay Example This diversification approach is comparable to the saying that one should avoid putting all eggs in one basket. Individuals can also avoid the unnecessary risk of investing their capital at the wrong occasion. Once one has saved the money, he or she should carefully consider effective options vital for diversification strategy. Diversification is crucial because it guarantees an individual towards improving the chances of losing money. 2. Although many individuals view health care regulatory as a hindrance to their business, the regulatory are crucial because they protect the public safety. This is because the regulations are meant to protect the interest of the public. However,  many regulations are created by incumbent to protect the health care market especially from competitors. Many individuals in the health care find it difficult to enter the health care field because of the risks being involved and regulatory policies. However, one should be ready to risk financial security and career in an effort of transforming innovations into economic goods. He or she should understand the health care market effectively, and develop a clear vision or extremely work hard to become successful. In case an individual is interested in the health care field, he or she should appreciate the roles and limitations of new technologies as well as health care regulatory requirements. This is because the health care regulations a re crucial because they help to protect the consumer from consuming harmful

My walk with catholism Research Paper Example | Topics and Well Written Essays - 750 words

My walk with catholism - Research Paper Example The aims of this essay are two-fold: to observe and to participate in an unfamiliar spiritual tradition that is different from one’s own.  I was reared in a conservative southern Baptist church. For the purpose of this paper, my attendance to a Catholic church is hereby detailed and shared. Introduction to the Catholic Church The rich historical background of the Catholic Church has led scholars and theologians to pinpoint its origins from the time of the twelve apostles of Jesus Christ nearly 2,000 years ago (Aguilar, 2007). People who are strongly devoted to the Catholic faith contend that Jesus Christ is the ultimate founder and supreme head of Roman Catholics. Upon the demise of Christ, one of the apostles, Peter, was reported to be designated as the first Pope, or temporal head of the increasing number of faithful devotees of the Catholic Church. Since then, it has been averred that the mission of this faith is to spread the faith across the world. According to Pope Ben edict XVI, the Catholic Church’s mission is summarized â€Å"as a threefold responsibility to proclaim the word of God, celebrate the sacraments, and exercise the ministry of charity† (Benedict XVI 2005). ... St. Martin of Tours Catholic Church is reported to have been established in the year 1853 and â€Å"named for the patron of the Bishop, Martin John Spalding† (St. Martin: Parish History, 2011, par. 1). I made four visits to this church on following dates: 21st March (Monday), 23rd March (Wednesday), 27th March (Sunday ) and my last visit was on the 30th of March (Wednesday). On first three visits, I attended Masses; while on my last visit, I conducted an interview. B. Social Issues Endorsed by the Place of Worship The St. Martin of Tours Catholic Church actively endorses participation in social issues being a multicultural Catholic church. The population living nearby in the vicinity is African American and this community is a working class and mainly poor. This church remains opens 24/7 and is open to everyone. The place of worship’s governing staff and leaders believe in supporting minorities as well as their rights. One of the main issues addressed by the parish is t he issue of racial equality, specifically black and Indian minorities living particularly in Kentucky, and in the USA, in general. The reason they address this issue is consistent with the Catholic’s mission of proclaiming the word of God to all mankind. Further, the parish aims to gather funds and donations in order to support various charitable endeavors. One of the communities supported through financial contributions is the Catholic American Indian communities on reservations, in inner cities and in rural areas. Parishioners are encouraged to give voluntary gifts, either in kind or in cash, to support evangelization programs of African Americans. From among the currently ongoing programs include Preaches in their own Archdiocese through the work of

You choose the topic Essay Example | Topics and Well Written Essays - 1000 words - 6

You choose the topic - Essay Example Another issue that has caused problems is the different interpretations of body language. At times, Maria takes offense in prolonged eye contact and is sensitive to the distance maintained between us when communicating. The difference in stereotypes has affected our relationship. For instance, Maria feels like I hold her in low regard since she does not have strong English skills, an aspect that has affected her trust in me. Considering our relationship, the context component forms a basis for my analysis as it incorporates aspects of organization and culture, which involve the manner in which individuals from different cultures communicate and respond to both internal and external stimuli (Morreale, Spitzberg and Barge 38). In this case, the external stimulus’ source is casual communication, from where the cues of body language and effects of the accent differences affect the perception of the message. In addition, emotions and experiences are forms of internal stimuli that c ould cause different responses. The relationship allows proper integration of most of the factors that facilitate interpersonal communication. With reference to the cybernetics theory, the flow of information is limited with most of the information being barred from reaching either of us due to the inherent barriers (Mannan 60). In this case, the cultural aspects of the context component are not well negotiated in our relationship, with both of us failing to find a level ground that would accommodate each other’s cultural perspectives. On the other hand, the semiotics theory presents a clear analysis of the signs language and symbols applied as we communicate. As such, the differences in cultural backgrounds have provided for different applications of body language. This has in turn affected the way we interpret messages and culminate in the various instances

Values and Personality Reflection Paper Essay Example | Topics and Well Written Essays - 750 words

Values and Personality Reflection Paper - Essay Example Every day we do in our life requires funding that life would be unimaginable without it. To ensure that there is enough funding to be able to do the things I would like to do, a trust fund would be nice source of fund. And to sustain my everyday expenditures such as eating out, buying school supplies and other things, it would be very convenient to have a worry free charge. Trust fund without the means to spend it through a convenient charge would be pointless so a charge card should come with the trust fund. Finally, it is very important for me to have my own big house not only as a means of shelter but also to call it my home. These values made me strive to study harder to be able to get a good education. My parents were instrumental in the formation of these values by stressing that without a good education, I will not even have a chance of having financial stability because the world is based on knowledge and skills. These values will affect me in choosing a major in college or a career by ensuring that the course I will take must teach financial know how and that the career I will have must earn well to afford financial security. I took the ESTJ personality test to have an objective hypothesis on my personality type. My hypothesis on my personality type is that I am an Introvert-Sensor-Feeler-Judger. It means that I tend to be reflective, reserved and private. I draw my energy from my own thoughts and the time I spend alone and do not need people around me all the time. It also says I live for the present and rely on facts and handle practical matters pretty well which I think is very accurate assessment of me. I am also a feeler which is basically sensitive to the feelings of other people which I am. I am also a judger who prefer a lifestyle that decisive, planned and orderly. This personality type reflects well in my interaction with people as I am very considerate with

Applied Essay Example | Topics and Well Written Essays - 500 words

Applied - Essay Example The African American gay community is not local and cannot be claimed by a single state. It is a countrywide community whose boundaries extend to the national boundaries. There are a number of members who live abroad though and are actively involved in the community’s activities from there. The community membership is big and growing. The main role is communalism and the strength in numbers as well as identification. The community is a combination of two communities that face multiple challenges every day. The life of gay African Americans is hard and full of challenges. The challenges can be viewed in two dimensions; race and sexual orientation. The African American race naturally has many challenges to contend with. They do not cease with being gay, if anything they just multiply. Studies have placed lack of opportunity and safety at number one as the leading challenge for African Americans. Due to different contributing factors like lack of education, African Americans have failed to secure jobs to support themselves and their families. Starting businesses for the majority has been a hurdle due to the lack of capital. They have been victimized and segregated in terms of equal opportunities. They also lack security since the notion for a long time has been that they are the source of their own insecurity. As such, states have failed to secure African American neighborhoods. This has affected t he community and led to more insecurity. The lack of employment and opportunity has led many to crime. As if it is not hard enough to be an African American only, more challenges meet the African American gay community. On the second frontier of sexual affiliation, the African American gay community is undermined, stigmatized and victimized. The main problem however is stigma. The gay community can hardly get a voice in the African American community due to the race’s deep rooted culture and intolerance to such tendencies. The best theory therefore is the

Child Rearing in the Us and Colombia Essay Example for Free

Child Rearing in the Us and Colombia Essay Early care-giving is a major factor for a child to feel secure to explore the world around them (Carbonell, Alzate, Bustamente Quiceno , 2002). How different is this early care-giving between two cultures such as the United States and Colombia? This is a look at the differences and similiaries of raising girls, both born in 1988, in Colombia and the United States. Both girls were raised in nuclear families, with one older sibling, close enough in age to be a major part of each girls daily life. One was raised in Colombia, although she moved to the United States at the age of eleven, while the other was raised completely in the United States. Both parents of each girl were interviewed as well as the girl herself. The basic stepping stones, the times that parents love to videotape, the babys first moments all seem to happen relatively similarly in both girls. Self-reported by Paulina, was that she walked around the age of ten months. Similarly, Jane walked at the age of ten months. Both were somewhat delayed in speech, enough so to be taken to doctors. In each case, the parents were told that the child would speak if the family stopped following the non-verbal directions from the child. Paulinas first words were eso, Spanish for that, and Ma. Janes first word was Ah-yah which was meant to be Alex, her brothers name. Paulina stood alone at the age of eight months (personal communication with subject), as did Jane (personal communication with subject). Punishment is something all parents must figure out. Hispanics tend to mollify children and be more lenient (Figueroa-Moseley, Ramey, Keltner Lanzi, 2006). Hispanic parents tend to try to calm their child rather than work towards developmental goals, which tend to be more valued in the United States. Neither girl was punished in the form of grounding, but both were warned with simple looks from their parents, such as glaring and both girls were yelled at as well. Corporal punishment was used for each girl as well. Paulina was smacked, and Jane was occasionally spanked. Jane would be sent to her room or made to sit in a chair as in a Time Out, however Paulina never experienced a Time Out and recollects that such a thing was not common in Colombia. Both girls were raised to speak their mind, and not wait to be spoken to, as long as what was said was respectful. Questions were welcomed by both families, but the girls were expected to know the time and place in which to ask questions. Each girl was also allowed to pick out her own clothes, which has been shown to be good for children, as children see it is important for them to make some of their own decisions, and identify with the choices (Ardila-Rey, Killen, 2001). Paulinas mother tried to teach her what matched, but eventually gave up trying when it, although Colombian mothers tend to worry about the outward appearance of their children (Carbonell et al, 2002). When asked what Jane would choose to wear, Janes mother replied, Anything that didnt match, although she, too, tried to teach her daughter matching. No major restrictions were set upon either girl, except to be respectful. Respect was emphasized in both situations. As respect was emphasized from child to adult, so was it shown from adult to child. Both children were kept informed of what was happening in the family. Children were expected to be a part of dinner conversation and were allowed to participate in the adults lives. Also, both children were given reasoning behind decisions and had things explained? because I said so was used only when the situation would be later explained, and the consequences of an action were described rather than a mere dont do it. Chores were a part of each girls life as well. Both were expected to do what was asked of them to help around the house dusting, vacuuming, clearing the table, etc. Jane was expected to help with dinner, which included getting food from the refrigerator, carrying things to the table, loading the dishwasher, setting the table, and occasionally stirring. Jane was given an allowance of approximately five dollars a week, but this was never in exchange for doing her chores. Paulina, too, was not paid for doing her chores. She states, I was part of the family and therefore I was expected to work in the house without any sort of reward (personal communication, April 10, 2007). Colombia tends to be a collective society that looks to the benefit of the group, rather than the individual (Pilgrim, Reuda-Riedle, 2002), which applies to this situation in that Paulina was expected to help keep the house in order, without ? payment because it was for the greater good of the family, being part of the group is an important aspects of a collective culture. Family relationships and interdependence? a common bond between family members, working together for the benefit of the family? tend to be much more emphasized in Hispanic cultures (Carbonell et al, 2002). A major part of any culture is food and dining, and children are a part of that. Children often lose some of their appetite between ages two and six, and because parents worry, bad food habits are put into place. Sugary foods are offered if a child finishes a meal, and many foods have vitamins and nutrients added. However iron, zinc, and calcium are seen to be deficient because juices and sodas are replacing milk, and cereals and processed foods replace fresh fruits and vegetables (Berger, 2006). It is also hard to maintain good eating habits during this age, because children often need meals to be just right. Children have very determined ideas for what should be eaten, how it should be eaten, and the entire situation surrounding the meal. Often times the food required is not healthy food, but rather sugary or similar to fast-food, like chicken nuggets or French fries. Paulina ate dinner together with her family every night, generally at eight oclock, as is customary in Colombia. Her mother did most of the cooking, and after dinner, either her mom would not clean up, or her mother would, but with the help of her daughters, while her father did other household things. On weekends, most meals were eaten together. Breakfast was generally around ten oclock in the morning and lunch was around three oclock in the afternoon. Very few times, her father would cook, although he cooks more now that they live in the United States. Food was as healthy and fresh as possible. Snacks were fresh fruits, and there were never packaged foods in the house. Jane would eat dinner with her family as well, often around seven oclock in the evening, when her father came home. She would eat breakfast and lunch with her brother until this was no longer possible because of school. Janes mother did most of the cooking, and the children were expected to help. Snacks were often dry cereal like Cheerios, apples, crackers, or cheese. Paulina started learning numbers and how to read and write at the age of four, when she went to preschool. The debate of how children should be taught to read can be broken into two sides; phonetics and whole language (Berger, 2006). Phonetics looks at each sound of each letter, while whole language, encouraged by Piaget, says that concentrating on the goal of fluency and communication is more important than individual words (Berger, 2006). Jane also attended a preschool at the age of four, but it was not as much structured, formal schooling. Both were taken to a part-day day-care or nursery school for the opportunity to socialize with other children. While at nursery school, Paulina was mostly made to play with toys. Jane attended a Co-op nursery school at a Unitarian Universalist church. In a Co-op nursery school parents take turns coming into the school to help supervise stations and participate in the nursery school experience. Stations were set up, such as a Reading Corner, Snacks, and a daily feature, such as tracing bodies on large sheets of paper or crafts. Co-op nursery schools are not typical in the United States, but Janes parents thought it was important to be involved with their children when possible and for their children to have the socialization experience. Both were read to everyday. Jane was read to a two to three times a day, for about fifteen minutes each time, but also had labels, signs, and anything printed read to her during everyday life. Jane was occasionally, but not often spoken to in Baby Talk, while Paulina was never spoken to in Baby Talk, as her parents thought speaking to her regularly would help her learn to understand. Both parents acknowledge that their children were not raised in a way that is typical to their individual cultures, and that is evident looking at the two girls in adolescence and early adulthood. Both girls realize that because their parents were stricter when they were young, that as the girls grew older; their parents didnt need to be as strict. Each girl knew what was expected of her and was therefore given more freedom as she matured. Many times this appeared to friends as though the girl could do what she pleased, although this was not the case. The girls knew the limits of what they could do without being told. Both sets of parents relied more on their trust in their daughter than blatantly telling her what she could or could not do. Obviously, there are some differences and some similarities between raising children in Colombia versus the United States. Developmentally, the children seem to be similar, and most of the parenting is more alike than different. References Ardila-Rey, A. Killen, M. (2001). Middle class Colombian childrens evaluations of personal, moral, and social-conventional interactions in the classroom. International Journal of Behavioral Development, 25 (3), 246-255 Berger, K. (2006). The Developing Person: Through Childhood and Adolescence (7th ed. ). New York: Worth Publishers. Figueroa, C. , Ramey, C. , Keltner, B. , Lanzi, R. (2006). Variations in Latino Parenting Practices and Their Effects on Child Cognitive Developmental Outcomes. Hispanic Journal of Behavioral Sciences, 28, 102-114. Pilgram, C. Rueda-Riedle, A. (2002). The importance of social context in cross-cultural comparisions: First graders in Colombia and the United States. The Journal of Genetic Psychology, 163 (3), 283- 296. Posada, G. , Jacobs, A. , Richmond, M. , Carbonell, O. , Alzate, G. , Bustamante, M. , Quiceno, J. (2002). Maternal Caregiving and Infant Security in Two Cultures. Developmental Psychology, 38 (1), 67-78.

Toy Business Plan Essay Example for Free

Toy Business Plan Essay 1.  Ã‚  Ã‚  Ã‚  Ã‚   executive summary This project proposal is being submitted in fair view of globalised businesses and the success it has achieved. Internet technology is enabling to the growth of SMEs apart from multinational businesses. There is greater scope for new opportunities with optimized skill and knowledge invested as the basic requisite to begin any venture. Times always change and so also generation of entrenpreneurs. There are many advancements in the present technology times, the present generation of people are much faster, quickly grasp and in possess potential abilities at a young age to start off businesses on ownership. On a single platform there is a rapid growth of business with the skills and expertise knowledge in a particular field. There are many developments, changes happening around the world and essentially among all financial independence is the most important in order to live well. With this view, after coming to an understanding, that people who possess excellent business skills and have adequate knowledge to run a business, this business plan of toy currency has been prepared with a motive to serve customers and to provide employment to other people as an income source. Toddlers are the precious customers who are going to making this business much bigger. Toddlers are most individualistic in perception, who do not permit others to involve in play time. Toy currency is being extended to children who are one year old or above who can learn and understand about currency coins, denominations and how it is counted and used. Although the idea of money is a big word for children who are one year old, pronunciation of dollar currency, learning about denominations, counting currency are some of the basics that are being promoted to children. Objective 1 Objective Time frame  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dollar currency An excellent product.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Educational toy for children Business that can tap toy market.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Age group 1year and above Returns in a span of 6-12 months Objective 2 Objective Time frame  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To entertain and educate children.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To market innovative and useful toy products 6-12 months  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To be a leader in toy industry 3-5 yrs. cash flow   graphic 2.  Ã‚  Ã‚  Ã‚  Ã‚   Introduction 2.1.  Ã‚   Purpose The purpose of this business plan is to start a dollar currency game for toddlers as a promotion of education.   The proposed education game is non-hazardous and extremely attractive for toddlers as a tool for pre-school learning at home.   This business plan requires minimum investment and minimum number of workers whereas its idea is to reach a large pool of customers on a global level. Although the business is not too motivated towards making quick profits, with the entrepreneurs experience and energy, this business would like to expand in future years on a consistent pace marking a reputation in the market. 2.2.  Ã‚   Description of the product/service Product distribution rights are freely available in retail chain and wholesale market apart from franchise outlets. However, the distributors and franchisees are expected to have a permit license to sell toys and also must abide by the legal terms and conditions that are provided by the company.   Further wholesalers and retailers are not authorized to claim any legal rights about the toy apart from distribution and sale. The entire ownership and copyrights of toys rest with the   manufacturing company. Further apart from consumer market, the toy would also be available for preparatory model schools, kindergarten and upper kindergarten schools. This is permitted in order to bring awareness among schools that such educational toys are also being promoted in order to make teaching skills much easier. 2.3.  Ã‚   Background The motive behind this business is to start an independent unit which is both useful and that sells all through the year without any halt. Both entrepreneurs have excellent business skills, one with a degree in MBA and the other with M.A (Child psychology) Both are of the view that launching an educational toy would be a massive success as this product is presently not available in the market and with this innovative idea, entrepreneurs are also of the opinion that the business would also provide employment to those who are jobless. Appendix I : Details of proprietors. Purchase of on-going concern is also a good idea, as most of the manufacturing equipment, office systems, and manpower are readily available for takeover whereas minimum operating expenses and start-up expenses are the only major expenses.   Another opinion is also stated here that a new set up of business is also a good idea whereas extra efforts and care is required until business takes its shape for start-off and take-off. 2.4.  Ã‚   Assumptions There are absolutely no assumptions that do not materialise or work in a practical manner.   This proposed business being a mathematical and educational toy/game for kids; there are no misconeptions about the acceptance and success of currency toy/game in the toy market. 2.5.  Ã‚   Definitions Toy dollar currency : This means that U.S currency in wood or plastic form is designed only for learning or for playing for little children. This currency carries no commercial value or resale value. Wholesaler : Wholesaler is a licensed toy seller   who is authorised to distribute toy dollar currency game to retail stores, schools, educational institutions or any other place where pre-school training or learning is provided. Franchisees : Franchisees are those who enter into contract with the entrepreneurs that no other product franchise would be undertaken within the contract period and carry exclusive rights to market toy dollar currency at a global pace with the medium of Internet or through any other effective marketing tool under the disclosure of owners of business. 3.  Ã‚  Ã‚  Ã‚  Ã‚   GENERAL analysis 3.1.  Ã‚   Business Mission The mission of business is to promote healthy, innovative and knowledgeable products for growing generation. In this global arena, it is required that kids have to be in a learning environment which would shape kids in a better way in development of personalities.   Globalisation has evolved several global businesses wherein every business produces a new product, new idea, new promotion and motive is ultimately to make quick profits whereas our mission is far distant to such speedy money sources. Business   must extend a product that is useful to consumers and in return consumers take care of companies to grow and prosper which is the give-n-take policy of this   business.   In fact businesses must grow along with consumers which gives a complete satisfaction both to consumers as well to entrepreneurs. The purpose of this product is to assist kids to learn about dollar currency counting in the initial stages of learning.   Especially toddlers taste every toy and find out what it is meant for. That is the origin of child psychology. Whether it is a candy or a toy, toddler identifies only by tasting it.   Toddlers prefer exclusive premise for breakfast, lunch and dinner and so also for play time. At times, if there is a disturbance to privacy or interest, toddlers yell in order to tell how big and important the meal and play time is. In such instance, a think over plan is here to provide knowledge to toddler about dollar currency beginning from cents. This toy comes in a 30L x 15B box with a 3 steel/plastic rods fixed in it. Coins beginning from 1 cent to 100 cents are fixed to enable toddler to learn counting of cents.  Ã‚  Ã‚  Ã‚   The second rod contains coins beginning from 1 dollar to 100 dollars. The third rod contains coins beginning from 1 million to 100 million.   The rods cannot be removed and neither the coins. The toddler can only push from one end to the other by counting cents, dollars and millions.   Three colors are chosen for three rods and also for coins for easy identification of coins denomination.   There is a provision for learning addition, subtraction, multiplication and division (BODMAS) whereas it is not a must for toddlers. The market served would be entire domestic market and also depending on the marketing methods, export of sales to other countries are   expected. In the initial period of launch of product, the owners are expecting a good feedback from wholesalers and franchisees.   The pricing of toy would be reasonable costing $5.00 and after when sales pick up in a span of one year or more, there is a probability to increase the selling price by another $1.00. Primarily the owners would like to tap success in toy market by launching this product and also with the motive to satisfy customers who are looking for such educational promoting product.   Owners would like to consult parents, buyers and other distributors for feedback and also consider opinions about the product from time to time. Goal of business would be to run a self-sufficient business apart from offering employment to others, as jobs have become necessary particularly in a country like U.S where people are working 16-18 hrs per day doing two or more part/full time jobs, the owners believe that ‘live and let others also live’.   Owners are also of the fact that, money making in business is important   whereas customer satisfaction is equally important.  Ã‚   Many businesses in the past have proved this fact that ethics in business are very important in order to grow consistently and to stay in business market. Individuals who are educated and mastered the skills for doing excellent business can very well float a business independently instead of working elsewhere and as a matter of fact, there are many housewives and couples who have begun businesses in kitchen which have later grown to be multinationals which reiterates that skill, dedication and customer satisfaction are three variables that have to be looked into to enter business field. 3.2.  Ã‚   Business Structure and Management The proposed business would be a private limited company with two important entrepreneurs as the driving force behind the business plan.  Ã‚   The management considers the advice of business consultants, accountants and legal experts in order to incorporate a private limited company, establish manufacturing unit, and commence business with administrative staff viz., accountant, marketing manager, reception desk and skilled labor . While accountant would be taking care of complete financial system of company, marketing manager would be completely responsible for marketing the product and inform management on daily basis about the feedback and response from the market. Reception would be responding to enquiries for distributors, wholesalers, retailers and other educational institutions and provide complete information to management on every day basis. Workforce would be approximately less or equal to 10   individuals in order to manufacture plastic coins and rods, make carton boxes, arrange and pack and load into transport or deliver the product to the destination.  Ã‚   There should also be provision for trucks, drivers and   helping boys to load cartons from one place to another. Further company’s web site neatly designed providing a complete set of information about product, facility for online purchase, email, enquiry form should be made available in order to tap online sales for the product. 3.3.  Ã‚   Market Environment Management is confident that the product would be very well accepted in the market and would increase sales in the first month of its launch. The reason for this assessment is due to the fact that there is no other isolated currency toy in the market at present whereas other games include business as a concept for the age group of above 8yrs which are called as ‘monopoly’ . This game encourages children to count paper currency, buy hotels, resorts, which explain children that business and personal income can be earned in various forms and methods by doing buying and selling with the medium of currency. Similarly, a toddler hardly when one year old, when begins to learn alphabets and digits, a concept of currency counting helps child to gain knowledge about money and how it is counted and what are its forms.   This game faces absolutely no competition as it is the first ever toy that is being launched in market for this age group of one year and above especially when it is coming in educational promotion. This does not mean that educational toys are not available in the market. There are many for kindergarten for learning alphabets, maths, science and many other I.Q games and toys.   This particular model of toy is not available in the market and with this stance, when a discussion was held, many toy market experts were of the opinion that toy price being moderately low, there is absolutely no question as to why the product cannot tap success and above all, all group of consumers would evince interest in buying this product as it was revealed in a survey. 3.4.  Ã‚   Plant Equipment Plant and equipment required for starting this venture is no more than $50,000 which includes operating expenses. Machinery for manufacture of plastic coins, embossing of currency in various denominations, colouring, printing and steel rods manufacturing machinery and machinery for making 3015 plastic boxes.   This is the major equipment that is required in order to manufacture toy currency. 3.5.  Ã‚   Skills Assessment There is a consultant who is experienced and who is an expert in toy market especially in designing currency, who is hired by management until the commencement of business.   The guidance of expert is proving to be the most precious for the management in order to train the labor to perform and produce the desired quality of toy. One of the owners is an MBA graduate who completely acquainted with business skills to motivate labor, and maintain good HR practices with workers and employees. Apart from this capital budget, finance budget and forecast of sales is also an expertise field of this MBA graduate entrepreneur. The other owner who is M.A in psychology understands and has the ability to promote this educational toy to schools and educational institutions for bringing awareness about toy currency and its important in development of child psychology.   The importance of money can never be taken for granted and it is important for parents and society to train children as how to handle money matters and how a currency can be useful in day-to-day life. In a way, this can be described as teaching of money management for children. 3.6 Risk Analysis At present, owners do not foresee any risks in commencement of business.   The SWOT analysis reveals that a great strength and energy exists with owners with the fact that an innovative product is being launched with a motive to serve and educate customers. This concludes another fact that motives matter most in business and good businesses thrive on honest motives. Apart from this, MBA graduate is fully conversant with business laws, legal and corporate laws. M.A child psychology helps even better to launch more number of good toys in the market which is also another strength of the making this business plan a success. There are no possible weaknesses in the business with the fact that both the entrepreneurs have a mixed strength and good motives. Unless there is a massive unforeseen loss or event that hampers the production of business, there is no scope for any crop up of weaknesses. Opportunities are many in toy market. In fact toy market is never saturated unlike other industries. There is always something new and also there is no end for demand and supply. Threats in toy market are although at a moderate percentage, the proposed toy currency is free from any hazards as the children cannot dislocate coins and have to sit at one place and play as long as the interest goes on. Record the SWOT details in Appendix:II 4.  Ã‚  Ã‚  Ã‚  Ã‚   operational plan 4.1.  Ã‚   Key Business Objectives Key business objectives in â€Å"SMART† system are as follows: S – Specific : To promote toy currency as a good product in toy market. The objective of the business is to promote educational products to children under the age of 5. Certainly the motive is not behind making quick money and rather serving customers useful products   and definitely making a new pattern of design and mark in business. Therefore, there is a professional code in starting this business which is why the objectives of business are very specific. M – Measurable : The performance of business is forecasted to do extremely well with toy currency entry into the market. Initial sales volume is expected to sell approximately 10000 toys in the first 5 months of launch and thereafter there is a proposal to increase 1000 nos by every month.   As this is only an assumption whereas when the product truly available in market, the sales are expected to rise above assumptions. In a span of three years, i.e. by 2010, the business is expected to be really doing well with a proportionate share of sale of product in the toy market. A – Achievable : The targets set before Achievable targets within the limitations of business. Depending on the orders that would be received from various distributors, the production would be made. Although, the start-up appears to be at a low pace, there is a guarantee that future targets would be quite achievable depending on the sales and order volumes recorded each year. R – Results oriented : This business is quite practical and extends knowledge and comfort to customers. There would be no difficulties or any problems that can occur with the usage of product. The product is absolutely result-oriented and there is a premonition that by the end of first month of production, there may be a requirement to double the production in order to meet the demand of product. T – From the very first day business , management is active working operations, collecting feedback, finding new customers, distributors, picking up of orders and paying more attention that quality of goods is perfect. Initially at the end of every month, there would be a trial balance, balance sheet for taking note of sales and profits. Once the financial statements are indicating good sales track and profits, quarterly PL and thereafter half-yearly and yearly.   For any business to mark success, time is the essence whereas for this project,   there are absolute guarantees for success with the fact that this is an innovative product being manufactured in the interest of future generation of children. Objective 1  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Objective Time frame  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conduct a professional standard  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Run an efficient business 1-5 yrs  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Practice business ethics 4.1.1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Implementation Strategy In this stage of implementation, firstly the incorporation certificate is to be obtained that a private limited company is being incorporated with the name â€Å"Currency Point Pvt Ltd† The two directors would be Bill Joe and Charles who would be busy in commencement of business operations. A suitable location is to be selected for installing machinery to begin production. The premises would include both production and administrative office. Staff and workers have to attend regularly until orders are picked up. Advertisement through brochures, television, classified ads and websites would enable fast pick up of sales. Further designing of website and launching for marketing is also essential.   Preparation of monthly sales report, marketing report, Income and expenditure statement and targets for future months have to be recorded on a monthly basis.   Suitable guidance, training and advice must be provided to workers and employees in both administration and in production. It is also good to retain employees with the fact that frequent new appointments require excessive time in recruitment, training and guidance.   Appendix:IV Development Brief description rationale Cost 2008  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   First year of commencement of business. The objective is to market product and record sales as much as possible 10000 2009  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Market and sell the product and aim to record a higher sales volume. 20000 2010  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Increase business volume by exporting and also open RD centre for working on new educational toys for children. 30000 4.2   Marketing 4.2.1Market Research According to the market research conducted, toy currency is not available in the market which is designed especially for toddlers between the age group of 1 and 1 ½ years. 4.2.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Positioning in the Market There is zero competition from competitors as there are no companies which are manufacturing this product and in fact the management owns the complete credibility of the product from the groundwork till the launch of product into the market. 4.2.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pricing Strategy Pricing of the product is fixed at an affordable rate keeping in the view of both poor and middle class families.   Toy currency is fixed at $5.00 as MRP price in the market. 4.2.4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Target Market The market focus would be all through the United States and Europe and thereafter marketing would be shifted to Asia, Africa and other parts of the world.   Here at this, it is important to take note that if orders being booked for Europe, company management would consider the opinion of customers whether the toy currency should be indicated as ‘Euro’ for European buyers and so also for other parts of the world. It is true that toy is being manufactured in dollar currency, wheras if other global customers prefer regional currencies, a provision is included to manufacture according to the currency required.   However, this is only a provision and not mandatory to meet as an obligation in order increase order supplies. Toy currency is aimed at entertaining toddlers whereas if it is entertaining upper age group, this business appreciates the interest.   There are no limitations or no rules for customers to buy this product. It is displayed in retail stores for $5.00 and any number of volumes can be purchased with proper billing system. 4.2.5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Distribution Licenced distributors for toys are permitted to distribute toy currency after signing a contract with the company. Depending on the orders, each distributor generates, fixed incentive would be paid.   E.g. 500 orders per month would give an incentive of 0.25 cents x 500 = $125.00.   This rate of incentive is also applicable for franchisees.   Further franchisees are not permitted to promote any other product other than toy currency. 4.2.6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Promotional Strategy Visiting Montessori schools,   collecting data about distributors, franchisees, advertisement are some of promotional strategies. These efforts are made in order to market toy currency in various places.   The company would like to stay focused with this product at least for a period of 3 years until business is stabilised. Further company promises excellent customers service, packing and forwarding , apart from good methods of publicity through door-to-door campaign, brochures and schools. 4.2.7  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sales Targets The first year of selling is targeted to be at least 10,000 nos. The second year of selling is targeted to be 50,000 nos and the third year of selling is targeted to be 100000 and above. One of the reason to target an increase by 100 fold is the pricing of toy currency is at an affordable rate and it can purchased by every parent. 4.3. Financial Plan. 4.3.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Start-up Capital Description Budget-Amt Incorporation expenses $   1,000 Premises for Rent $   4,000 Machinery $ 60,000 Installation $  Ã‚  Ã‚  Ã‚  Ã‚   500 Electricity and fixtures, fittings $  Ã‚   1,000 Raw materials $ 10,000 Miscellaneous $  Ã‚  Ã‚  Ã‚  Ã‚   500 Total $   77,000 Loan financing $ 100,000 Here there is a margin of $ 23000 as a safe mode of operation in order to meet other expenses if any occur at the time of production. 4.3.3 Assessment of Financial Viability of Proposed Business Owners are not investing any amount and financing of $100000 is sought from SBA or from other FIs and the repayment would be yearly $ 5000   which would take 20 months to refund entire loan amount. The cost of manufacturing of each toy currency box at production level would be $4.00 and with a profit of $1.00 the product would be marketed in consumer market.   This margin of profit if it is maintained, depending on the sales, the company can record huge volume of business even in the first year of business. For e.g. $ 5.00 x 10,000 = 50,000 (profit   = S.P – C.P, $ 50,000 $ 40,000 = $ 10,000)   If it is assumed that in the first 6 months on an average there is a sale of 10,000 nos the profit is $ 10,000 and this is after payment of salaries and expenses, which is reasonably good. Breakeven = Operating expenses / Gross profit margin Operating expenses Gross profit margin Breakeven 2008 $ 15,000   $   20,000 0.75 2009 $ 10,000 $ 120,000 0.83 2010 $ 12,000 $   220,000 0.054 4.3.4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cash Flow/Cash Position   Cash flow on monthly basis is expected to be moderately good. It can be further calculated as on an average if there is a sale of 200 nos per day 15 x $ 5.00 = $ 750 and monthly cash flow would be $ 750 x 26 (exclude Sundays) $ 19,500. If this is carried forward on for 12 months $ 19,500 x 12   = $ 234,000.   The proposed annual cash flow at the end of three years would be $ 234000 x 3 = $ 702,000. Out of the above, it is required to exclude salaries, tax payments and raw material expenses or any other expenses such as depreciation to machinery, rent and payment of electricity bills. 4.3.5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Profit and Loss Depending on the sales, a forecast of profit is made approximately to $ 10,000 in the first year as $ 10,000   and for three years the profit would be $ 30,000. 4.3.6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Balance Sheet The equity share capital which is invested to an extent of $ 100,000 is used in fixed assets and in commencement of business. 4.3.7 Ratio Calculations Profitability =   Earnings after Taxes / Sales I year : 12000/100,000 = 0.12 II year : 28000/200,000 = 0.14 III year: 192000/300,000 = 0.64 Return on Assets = Earnings after Assets / Total Assets APPENDIX I – CURRICULUM VITAE OF DIRECTORS Name : Bill Joe Age   Ã‚  Ã‚  : 26 yrs Education : M.B.A from Kelloggs school of business. Experience : 2 years as Business executive in Stand Still Toys Ltd., Los Angeles. Skills Category Grading of Skills Underdeveloped  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Well Developed List of relevant skill categories 1 2 3 4 5 Dynamic, energetic and potential abilities √ Excellent business and marketing skills √ Good and hardworking √ Name : Charles Age  Ã‚  Ã‚   : 26 yrs Education : M.A in Child psychology from St.Mary’s University, California Experience : 2 years as Schoolteacher in   St.Paul’s model school, Los Angeles. Skills Category Grading of Skills Underdeveloped  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Well Developed List of relevant skill categories 1 2 3 4 5 Dynamic, energetic and potential abilities √ Excellent educational skills √ Good and hardworking √ APPENDIX II – SWOT ANALYSIS STRENGTHS WEAKNESSES  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Education and experience OPPORTUNITIES THREATS  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Great scope for developing new toys. APPENDIX III – TIMELINE OF GOALS OBJECTIVES First Year Operation Development Brief description rationale Cost First year-2008 Establishing business  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Production, marketing and selling. $ 100,000 Second year-2009 Pick up of sales  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Increase in sales volume $ 200,000 Third year-2010 Stabilise business  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Domestic and export market $ 300,000 APPENDIX IV – MARKETING IMPLEMENTATION PLAN BUDGET    Marketing Plan Implementation Plan Budget for MI First year-2008 Establishing business and reach out for consumers Production and supply of product in domestic market. $ 100,000 Second year-2009 Identify new areas Increase in sales volume $ 200,000 Third year-2010 Stabilise business Domestic and export market $ 300,000 Appendix V Cash Flow Projections Cash flow statement Sources of funds 2008 2009 2010 Beginning cash 40,000 50,000 60,000 Sales / Income 100,000 200,000 300,000 Contributed capital 100,000 Available cash $140,000 $250,000 $360,000 Usage of funds Salaries 15,000 25,000 30,000 Operating expenses 15,000 10,000 12,000 Loan payments 0 5,000 5,000 5,000 Tax payments 2,000 2,000 2,000 Total cash out $27,000 $47,000 $49,000 Net cash flow $140,000 $250,000 $360,000 PROFIT AND LOSS Profit and Loss Account    2008 2009 2010 Total Sales 100,000 200,000 300,000 Cost of sales 80,000 160,000 240,000 Gross profit 20,000 40,000 60,000 Expenses Electricity, phone and internet 1,000 1,000 1,000 Travelling charges 1,000 500 500 Marketing 1,000 500 500 Raw material 5,000 10,000 20,000 Net profit $12,000 28,000 $38,000 BALANCE SHEET Balance Sheet 2008 2009 2010 Assets Cash and dues 40,000 35,000 30,000 Machinery 60,000 60,000 60,000 Total Assets Liabilities Loan 100,000 95,000 90,000 Total Assets 100,000 95,000 90,000 Total Liabilities 100,000 95,000 90,000 References The Business Plan is not Just a Plan, but Selling a Document Accessed January 11, 2008 http://www.1000ventures.com/business_guide/bp_startup_byvk.html Get the most out of your planning by setting smart objectives Accessed January 11, 2008 from http://www.smartmonkeymarketing.co.uk/news.php?a=20070612-1-SmartObjectives Three year projected income statement Accessed January 11, 2008 http://www.state.co.us/oed/sbdc/business/threeyear.pdf NxLeveLâ„ ¢Ã‚  Entrepreneur Business Plans Accessed January 11, 2008 http://www.nxlevel.org/download/123321_c_sU128881_s_i1591/e+bp+sum.doc