Chocolate Industry Analysis

Chocolate Industry Analysis Marketing is the process by which customer needs are anticipated and identified. Ways are found of meeting those needs at a price that consumers are prepared to pay and which allows the business to make a profit For launching a new product we use PESTLE or SWOT strategies and let us Consider that we are launching a new chocolate product . Factors that should be consider while launching a new product i.e Political, Economic, Sociological, Technological, Legal and Environmental and the questions we should take under Consideration What are the key political factors likely to affect the chocolate industry? What are the important economic factors of chocolate industry? What are the cultural aspect of chocolate industry? What are the technological innovations ? What current and impending legislation may affect the industry? What are the environmental considerations? Situational Analysis of chocolate industry and market tactics To launch a new chocolate product we must analyze the role of the marketing function in a business, we are going to follow through what might have happened in the marketing of a major new chocolate bar and the major economical , political and technological factors that affects the chocolate industries. 1. Assessing the market The market for chocolate bars is highly competitive. There are a small number of large firms in the industry Mars, Cadbury, Nestlà © and Suchard being the most well known. Many of the brands in the market have been in existence for a long time and have a high amount of brand loyalty. Openings for new products therefore, are limited. There are many examples of products that have been launched and have been withdrawn because they could not sustain long-term sales success. Can you remember the Prize Bar, Aztec and Junglies? The market for certain types of chocolate bar has changed in recent years. The growth of the so called count-line bar (shaped like Mars bars) became popular as people ate chocolate on the go as opposed to sitting down in a room with a traditional bar of chocolate. Companies had to respond to these changes. Row tree (now owned by Nestlà ©) changed the shape of their Aero bar and Cadbury brought out a rival bar called Wispa. Both of these were designed to exploit this growing market. The market is still changing but using chocolate as a snack as opposed to sharing a bar amongst a family. Giving a chocolate bar as a gift is still a growing part of that market. The UK chocolate market is the biggest in all European market. People in the United Kingdom consume more chocolate than any other Country in Europe. Mintel said the UK consumed 3.5 billion pounds ($5.6 billion) worth of chocolate in 2008, more than any other European country, with only Germany, which has more than 20 million more people, coming close at 3.4 billion pounds Some of the famous brands are Mars (http://www.mars.com/) Cadbury Schweppes (http://www.cadburyschweppes.com/EN/Brands/) Nestlà © (http://www.nestle.co.uk/) Suchard (http://www.kraftafh.co.uk/Cultures/en-GB/Brands/Suchard/) Amul Chocolate Boost Club Mint In December 2009,the market research company, showed Cadburys chunk of the chocolate market by value slipped 1.7 per cent to 29.8 per cent last month, the first time that it has fallen below 30 per cent all year. Market share of Mars, its biggest rival, slipped 0.6 per cent in the period. Kraft, which makes Milka and Toblerone, increased its market share by 0.7 per cent to 5 per cent, while Nestlà © raised its share 1.2 per cent to 20.4 per cent of the market.. The market research firm estimated the British chocolate market would be worth 4.4 billion pounds by 2013 2. Identifying a gap in the market Once the market has been analyzed, it might become clear that there is a gap in the market. What this means is that, there is an identifiable customer need that is not currently being met by an existing product. It could also be where a rival might have a presence and where the company concerned believes it could offer a competitive alternative. Market research, which in many cases is on-going, will have given the business some idea of the nature of the market and the extent of the possible market. It may be that further research is used to target particular market segments that the business feels will be the ones most likely to purchase this product and what it is they want out of the product. Much of this will be used to inform the marketing mix. 3. Developing the product Quite often businesses in this particular industry want to develop a brand personality. What this means is that they will want consumers to associate something specific with the product. KitKat for example, is associated with a break, making it the perfect accompaniment to a cup of tea or coffee. The personality of the product will be in line with the market research and analysis carried out. The ingredients, the look of the product, its texture when eaten, its name and packaging, and how it will be promoted will all be key factors that will be informed by the development of the brand personality. A very good example of this process is the development of Yorkie. Yorkie was developed as a contribution to the count-line bar market. It aimed to use the concept of a chunky chocolate bar but in a different format to allow it to be eaten on the go. The key thing to emphasise was the chunky nature of the chocolate,and to do that Rowntree developed its early marketing around the length of time it would last and it being an ideal accompaniment for long journeys. The trucker image stuck and gave the bar a masculine personality. In recent years, this has been exploited with a deliberate campaign suggesting that it is so chunky it is not for girls for! 4. Product testing Once these stages are gone through, the product is likely to have to be tested. People may be given choices of different names or different packaging prototypes to see what consumer reaction are. It may be that this type of problem has been resolved at an earlier stage, in which case more substantial user testing may be used by virtue of a test-market. This may be a selected region of the country where there is a profile of users that is representative of the country as a whole. Using test markets gives relatively accurate feedback but is also much cheaper than a national launch, which might not see the product doing as well as anticipated. Remember that to feed a market, the capital investment has to be there to back it up. If the test market showed that the product was going to be very popular, the business would have to ensure that sufficient capacity was available prior to a national launch. You would certainly not want to have a product launched and people not be able to get hold of it! Image: User testing is an important aspect of marketing strategy it gives a good idea of the likely market reaction without incurring the costs of a national launch. Media and marketing implementation Most often than not but, It is very difficult to convince a customer to buy a certain product if they do not understand the product. We need to make a strategy for marketing new product in the market so that we can achieve our target. Without a bullet proof plan to attract customers, your efforts will most likely be inefficient. we should ensure that Businesses should focus what a customer needs and what he is looking in the product .so that we can make a long term profitable customer relationship . This means that you need a plane to know customer more closely in a flexible way so that whenever need we can change our product according to our customers perceptions and demand. On the other hand, your marketing scheme should be focused on identifying and communicating the benefits of your business is offering to its target market. You will then need to monitor and maintain its effectiveness. Advertising new products Market part is an essential factor for a successful marketing strategy and if we are able to recognized the different market areas that allows a business to make fruitful and more efficient decisions in regard to advertising new quality products. This is the lock pick to understanding the different kind of needs of different types of customers. Once you have divide your market in different categorizes, you will then be able to formulate marketing activities that will ensure your targeted audience to know about the products or services you are offering and why they need them in their lives. We can achieved this through the various kind of advertising, since customer knowns what they want exactly want and motivate them,. You must have to hit your targeted audience to feel like that they must need to purchase whatever it is you are offering is the best product in the market. So that they buy our product and increase our sales How to launch new product and their strategies Gigantic changes are going on in the world and marketing strategies are no exemptions to that. Businesses should think outside the box. Observe who is doing better and try to imitate them or better yet, outwit them. It will greatly benefit your company to do market research in order to determine your potential market and make changes to your current marketing strategy. This is mainly done to draw uninterested customers to at least give your business a try. Your new product launch should make enough noise to ensure that it will remain in customers memories and entice them to really try it. With the various media available today, you can maximize your visibility by not limiting your business to one media. You can turn your company around by doing a major brand makeover. If there are not a lot of people who are buying your product or service, then perhaps its because they literally do not see you. This is not a time when businesses are allowed to sober down on marketing techniques, just because the economy is going down. Once the economy gets back on track chances are, people will no longer remember those that were not visible in the market during this time. You have to make your business a household name so people will remember you long after this global recession is over. We can use Marketing mix (4ps)strategy to launch our final product Marketing Mix (4ps ) Introduction The marketing mix principles are controllable variables which have to be carefully managed and must meet the need of the defined target group. All elements of the mix are linked and must support each other Marketing Mix Price Products Promotion Place Target Market Pricing mix Strategy It is one of the most important part of the marketing mix strategies. Pricing is a mix which generates a revenue for an organization. The remaining 3ps strategies are the output for the organization . We know that it costs to produce and design a product, promote a product and also to distribute it. Pricing is very difficult and must reflect supply, demand relationship. Pricing a product too high or too low, could mean loss of sales for the organization. The following factors should be taken into account: Objectives of the Company Fixed and variable costs of the product Target the group and their willingness to pay Competition with leading organization Proposed Positioning strategies An organization can adopt different types of pricing strategies. The pricing strategies are based on what g the goal the organization has set itself to archive Penetration Pricing We can set a low price to our product to increase the market shares and sales of the products is called penetrating pricing Skimming Pricing When the company sets higher price of the product initally and then drop down the price to make the product available in the widerà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..The objectives is to skim profits of market layer bye layer,this strategy is popular within the games console industry Competition Pricing . setting a price in comparison with competitions . a firm has three options, pricing lower, pricing the same or pricing the higher Product line pricing Pricing different products within the same product range at different price points. An example would be DVD recorders with different features and different prices.The greater the features and the benefits obtained the greater the consumer will pay. The form of pricing discrimination assists the company in maximizing turnover and profits Bundle Pricing The organization bundles a group of products at a reduced price , this pricing strategy is popular with supermarkets Psychological pricing The seller will consider the psychology of price and the positioning of price within the market place. The seller will therefore charge 99p instead of 1 pound or 199 $ instead of 200$ Premium pricing The price set is high to reflect the exclusiveness of the product . An example of product using this strategy would be Harrods , first class airline services. Porsche etc Optional pricing The organization sells optional extras along with the product to maxmise within the car sidustry Product strategy The marketing mix consist of product, pricing, place and promotion strategies that a firm uses to help them reach their objectives The marketing min principels are controllable variable which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support each other. When an organization introduces a product into a market,they must ask themselves a number of questions: Who is the product aimed at ? What benefit will they expect? How do they plan to position the product within the market? What differential advantage will the product offer over their competitors? Philip Kotle suggested that a product should be viewed in three levels Level 1:Core product . what is the core benefit your product offers?. Customers who purchase a camera are buying more than just a camera they are purchasing memories. Level 2: Actual production: all cameras capture memories . the aim is to ensure that your potential customers purchase your one. The strategy at this level involves organizations branching , adding features and benefits to ensure that their product offers a differential advantage from their competitors Level 3 : Argument product: What additional non-tangible benefits can you offers? Competition at the level is based around after sales service, warranties, delivery . A retail departmental store that offers a free five year gurrantee on purchase of their television sets gives their customers the additional benefits of peace of mind over five years should the purchase develop a fault. Total production concept Argument production Total production core production Product strategy Product decision Branding Quality Features Benefits offered Product Decisions When placing a product within a market many factors and decision have to be taken into consideration. These include: Product- Will the designe be the selling point for the organization . Product quality: Quality has to consistent with other elements of the marketing mix .A high quality product maybe reflected in the price Branding: in principles of marketing , By Philip Kotler and gary Armstrong a brand is defined as a name .term, sign symbol or a combination of these , that identifies the market or seller of the product, A brand must stand out and be recognizable, and should help the firm differentitate itself from its competitors Product features: Additional features should increae the benefit offered to you r target market. The firm may decide to change more for these additional features. Place Strategy The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support eachother. Strategies of distribution ? Two types of distribution strategies are available. Indirect distribution involves distributing your product by using of an intermediary for example a manufacturing selling to a wholesaler and then on to the retailer. Direct distribution involves distributing direct from a manufacturing to the consumer. For example we can use direct selling like dell computers. To sell the product directly to its target customers will provide us more benefits. The advantage of direct distribution is that it gives a manufacturing complete control over their product. Place strategies Manufacturer Consumer Manufacturer Retailer Consumer Direct Distribution Indirect Distribution Depending on the type of product being distributed there are three common distribution strategies available Intensive distribution: Used commonly to distribute low priced or impulse purchase products For example Chocolates, soft drinks. Exclusive Distribution: involves limiting distribution to a single outlet. The product is usually highly priced, and requires the intermediary to place much details in its sell. Promotion strategy A successful product or service means nothing unless the benefit of such a product or service can be communicated clearly to target market An organization promotional mix can consist of: Advertising Sales promotion Public relations Direct Mail Personal selling Internet promotion Public relations: This involves developing positive relationship with the organization media public . The art of good public relation in not only to obtain favorable publicity within the media , but it is also involves being able to handle successfully negative attention Sales promotion : Commonly used to obtain an increase in sles short terms. Could involve using money off coupons or special offers, loyality cards, coupons , Price promotions for example BOGOF, point of sales ,Packaging promotion or web coupons Personal Selling: One to one selling is called personal selling. This can either be done face to face or we can use other media of direct selling like phone or internet Direct Mail: is the sending of publicity material to a named person within an organization. The aim of direct marketing is to creat one to one relationship with the organization target market. Direct marketing can come in the form of post, email, telephone calls and mail order. The company usually contracts a named person at the address. Internet Marketing : The use of the world wide web(www) for the promotion of product or services. This could be the firm advertising via the use of banner ads, flash videos, or google kewords. 5. After all the analysis we can launch our chocolate bar. The significant amount of money is required to develop a new product and this money can be larger to develop new product, and the hope is that once we launched the product, the product will begin to start to get back some of that investment. At the first stage, the product will need further expenditure to support it and make sure that customers know about it. For chocolate bars, the secret is to get people trying it, but to follow that up by buying it again and again and again for many years. In other words, repeat purchases are essential in a fast-moving consumer goods market. During this early stage, managing the cash flow of the product will be important. This will mean balancing the returns of the product from sales with the on-going costs of production and marketing. If these get out of balance, the future of the product will be called into question and it may be worthwhile pulling the product before any further costs are incurred and cutting your losses. To manage the launch and development of a product, therefore, marketing tactics will really come to the fore. It will be important to keep a close link with consumers to find out what they think and also to keep the brand in their horizon amongst the competition. Sometimes this might be something simple like getting your product displayed prominently in shops so that impulse buyers select your product or customers are drawn to your product at the expense of rivals. This in turn will mean having sales people with good relationships with retailers. Finally, maintaining cash flows in the short term will also be determined by the success of the advertising and promotional campaigns that are developed. Does the firm go for traditional TV ads along with ads in magazines and billboards or does it go for more guerrilla marketing techniques to raise awareness? Should it have an online presence many branded products have Web sites of their own, for example? http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6959667.ece http://www.coursework.info/University/Business_and_Administrative_studies/Marketing/PESTLE_ANALYSIS_and_5_FORCES_ANALYSIS_-_L95526.html http://www.brand-new-advertising.com/ http://www.bized.co.uk/educators/16-19/business/marketing/lesson/tactics1.htm END HERE

Culture and Visual Entertainment Media

Generally speaking, visual media has shaped American culture and its values in many ways due to the fact an average American spends most of their free time watching television. In the aspect when television first came out they avoided controversial issues because it was considered taboo to speak about them. Therefore, they made shows geared towards families living the good life with a mom at home and dad at work. This era instilled values of respect and self worth with little controversy. However, as time passed technology evolved and so did visual media. Visual entertainment began to develop into more controversial issues that changed the way we viewed the world. For instance, entertainment media began to talk about racism and mistreatment towards others; this lead Americans into the civil rights movement and equal treatment for everyone regardless of their skin color. This became the foundation that allowed other shows to step outside the box and begin to broadcast more controversial issues. Shows began to reflect life as a single parent and women entering the work force; therefore changing the value of what people considered to be a normal family. In this era divorce rates went up and many women began working towards establishing careers outside the home. As years passed, so did visual media. Cable television began to dominate the airwaves and became a popular way for people to receive media entrainment. This form of entertainment had no problem broadcasting issues such as sex, drugs, violence, and politics. Cable also made it easy for viewers to watch adult content and violent films at any moment of the day; therefore changing the way we view ourselves, others, and the world around us. I personally believe most social influences are mainly negative because people enjoy the controversy of sex, drugs, and violence. Advertisement, movies, and music compete for your attention; therefore most of them are geared towards body image and violence. Not to mention, some celebrities can openly express their opinion to children on what is considered to be acceptable behavior and what is not

Explain why Germany and her allies were defeated in WWI and assess their treatment in the 1918/1919 settlement

There were many factors that played a part in Germany's defeat in World War One, and none of them can be singularly attributed to its loss. Despite this, some factors did play a more important part than others. Some of the major factors were America's entry into the war, low morale in Germany, and Germany's Ludendorrf Offensive. The American entry into the war was a major factor contributing to Germany's defeat. When the Americans declared war on Germany on April 6, 1917, they provided a huge injection of funds, soldiers and productive capacity to the Allies' war effort. The millions of American soldiers that were sent overseas in 1917 and 1918 were fit, young, and most importantly, fresh with relatively high morale compared to the other Allied soldiers. World War One was a war of attrition. The side that could wear down the enemy side first would be victorious. The contribution of the American soldiers, funds and resources to the Allied side allowed them to survive for longer than the Central Powers. Therefore, the entry of America into World War One was a major factor causing Germany's defeat. The Ludendorrf Offensive, which was launched on March 21, 1918, was a series of three offensives undertaken by the Germans to try to force an Allied surrender after the Russian withdrew from the war. With the Eastern front free, the Germans concentrated all their resources on the Western front to try to break the stalemate there. At first the Ludendorrf Offensive was successful, but the German troops advanced so fast that their supply lines could not keep up. This allowed the Allied forces to surround and defeat the stranded German troops. The Ludendorrf Offensive was a gamble by Germany. It required an input of high levels of resources, and as it was not successful, these resources were ultimately wasted. As World War One was a war of attrition, the Ludendorrf Offensive accelerated, if not caused, Germany's defeat. By 1917 and 1918, morale amongst the German people was very low. They had begun to lose faith in the war. An outbreak of Spanish Influenza in Europe had hit Germany, and had created unrest amongst the population. Shortages of consumer essentials spread widely throughout Germany. The Germany public began to resent the war, calling for â€Å"peace at any cost†. The production of munitions fell, and the weapons supply to the German soldiers fell to levels much lower than the Allies'. The low morale amongst the civilians and soldiers worsened the German position. Therefore, low morale amongst the troops and civilians on the German side was a major factor leading to Germany's defeat in World War One. There is no obvious single factor for Germany's defeat in World War One, but among the main reasons were the American's entry into the war, the Ludendorrf Offensive, and the low morale among soldiers and civilians at the home front. The Treaty of Versailles was the culmination of the 1918/1919 peace settlement process that was imposed on Germany by the Allied powers in 1919. The treaty imposed a number of harsh conditions on Germany. As a result of the treaty, Germany had to reduce its army to 100 000 men, and give up its air force altogether. Germany had to give away thirteen percent of its land, and hand over control of its overseas colonies. Germany was forced to pay over à ¯Ã‚ ¿Ã‚ ½6, 600, 000, 000 in war repatriations. Also, and significantly, the Treaty of Versailles demanded Germany accept full responsibility for starting the First World War. To assess Germany's treatment in the 1918/1919 settlement, it is useful to examine the motives behind the key negotiators, Germany's aims, and Germany's guilt The British public were very angry and were out for revenge. â€Å"Hang the Kaiser† and â€Å"Make Germany Pay† were both very common calls in the time just after the war and the British Prime Minister David Lloyd George could not afford politically to be easy on Germany. This shows that Britain's intentions when contributing to the Treaty of Versailles would have been to harshly punish Germany The then president of France, Georges Clemenceau, was determined to see that Germany was punished so harshly that it would never be able to start a war again, as he believed they had done. As was the case with the British, there was also widespread public anger towards Germany. The American President, Woodrow Wilson, was the third major participant in the treaty negotiations. He too wanted to punish Germany, but also had an interest in a stable Europe, which would depend on a stable Germany. Given the attitudes of the Allies who met in Paris for the peace negotiations, Germany's treatment in the Treaty of Versailles would definitely have been harsh, as all three entered the negotiations with a view to punishing Germany. When judged by its previous actions, it can be argues that Germany was not justified to expect a settlement any more favourable than what they received. They had already proven that in victory they could be as harsh as the Allies with the treaty they presented Russia upon their withdrawal from the war, the Brest-Litovsk Treaty. In this treaty, the Germans demanded that Russia hand over large areas of its territory and pay substantial repatriations. Given the harsh treatment the Germans imposed on Russia after its defeat, the treatment of Germany in the Treaty of Versailles can be justified. There is an argument that if Germany had won, they would have imposed penalties as harsh or harsher on the Allies. This supports the argument that the Treaty of Versailles was not too harsh on Germany. But perhaps the best way to determine whether or not the Treaty of Versailles was really harsh on Germany is to see the effect on Germany of the treaty, and the length of time it took for Germany to recover.

Spanish Phrases That Refer to Animals but Arent About Them

Just as the phrase raining cats and dogs doesnt have much to do with the four-legged creatures, neither does the Spanish phrase levantar la liebre have much to do with hares—it has to do with figuratively exposing or shedding light on something. It seems that whatever the language, we like to talk about animals even when were really talking about something else. Here are more than a dozen Spanish phrases, most of them colloquial and some of them humorous, that include the names of animals. You can communicate more like a native speaker if you use these phrases—just dont understand them too literally! Caballo (Horse) Someone or something trying to do or be two different things at once can be said to be a caballo entre (like a horse between) those things. Turquà ­a està ¡ a caballo entre dos mundos: geogrà ¡ficamente se ubica entre Europa y Asia, y culturalmente se encuentra desgarrada entre el islam y el Occidente. (Turkey has its feet planted in two worlds: Geographically it is located between Europe and Asia, and culturally it is torn between Islam and the West.) Cabra (Goat) Someone who is crazy, strange or weird can be said to be como una cabra (like a goat). Seguro que pensaron que estaba como una cabra. (Im sure they thought I was loony.) Elefante (Elephant) Como un elefante en una cacharrerà ­a (like an elephant in a pottery shop) is the equivalent of like a bull in a china shop. No entres como un elefante en una cacharrerà ­a. Tà ³mate tu tiempo e intenta recabar la informacià ³n necesaria para conocer la empresa. (Dont start out like a bull in a china shop. Take your time and try to gather the information needed to understand the business.) Gato (Cat) Someone who is extremely lucky by avoiding or recovering quickly from disasters can be said to tener mà ¡s vidas que un gato (have more lives than a cat). El joven ciclista demostrà ³ que posee mà ¡s vidas que un gato. (The young bicyclist showed he may get knocked down but is never out.) Incidentally, while English speakers often talk about cats having nine lives, Spanish speakers seem to think they have seven or nine. If theres a hidden or secret reason for something occurring, we might say aquà ­ hay gato encerrado (here there is an enclosed cat). Sometimes the phrase is the equivalent of theres something fishy going on. The phrase may have come from centuries ago when money was sometimes hidden in a small bag made of cats fur.\ Supongo que Pablo se daba cuenta de que aquà ­ habà ­a gato encerrado, pero no sabà ­a nada de nuestro secreto. (I suppose that Pablo noticed that something unusual was happening, but he didnt know anything about our secret.) To do something daring or risky—often when nobody else is willing—is to ponerle el cascabel al gato (put the bell on the cat). Similar expressions in English include to take the plunge or to stick ones neck out. This phrase is quite common in political contexts. Despuà ©s de seis aà ±os de dudas, indecisiones, explicaciones y excusas, el presidente finalmente le puso el cascabel al gato. (After six years of hesitation, indecision, explanations, and excuses, the president finally took the plunge.) Liebre (Hare) Hares were once far more valuable than cats, so dar gato por liebre or meter gato por liebre (providing a cat instead of a hare) came to mean to swindle or dupe someone. Me dieron gato por liebre cuando intentà © comprar mi mà ³vil por internet. (They ripped me off when I tried to buy my cellphone online.) To lift the hare, levantar la liebre, is to reveal a secret or something that had not been known. In English we might let the cat out of the bag. Era la atleta que levantà ³ la liebre del dopaje. (She was the athlete who who exposed the secretive practice of doping.) Lince (Lynx) If someone can see extremely well or is very good at noticing fine details, you can say that person has the vista de lince (lynxs eyesight) or ojo de lince (lynxs eye). Its just as we can talk about someone being or having an eagle eye. The word for eagle, à ¡guila, works in these phrases as well. Uno de los voluntarios, que tenà ­a un ojo de lince, descubrià ³ el abrigo de la nià ±a en el bosque. (One of the volunteers, who had eagle eyes, found the girls raincoat in the forest.) Mosca (Fly) Someone who is hypocritical or two-faced, especially someone who hides evil intentions beneath an aura of niceness, is a mosca muerta, or dead fly. La actriz dijo que su personaje en la nueva telenovela es la clà ¡sica mosca muerta, con cara de buena, pero villana por dentro. (The actress said that her character on the new telenovela is the classic hypocrite with a face of goodness but villainy on the inside.) Someone who rambles off the topic of conversation or talking about nothing important is comiendo moscas or eating flies. No me gusta la clase. El profesor continua comiendo moscas. (I dont like the class. The teacher keeps on drifting off the subject.) Pavo (Turkey) That time of adolescence that corresponds roughly to the teenage years is known as la edad del pavo, the age of the turkey. The term is colloquial but not derogatory. La edad del pavo es una etapa en la adolescencia donde los hijos necesitan mà ¡s orientacià ³n y carià ±o que nunca. (The teenage years is the state of adolescence where children need more guidance and care than ever.) Perro (Dog) If you believe someone is lying to you—or, colloquially, pulling your leg—you can respond with a otro perro con ese hueso (to another dog with that bone).  ¿Me dices que estudiaste toda la noche?  ¡A otro perro con ese hueso! (Youre telling me you studied all night? Baloney!) Pollo (Chicken) In English, you might sweat like a hog, but in Spanish its sweating like a chicken, sudar como un pollo. Esa noche sudà © como un pollo. Creo que perdà ­ dos kilos. (That night I sweated like a pig. I think I lost 2 kilograms.) In Colombia, a popular sauce-covered chicken dish is known as pollo sudado (sweated chicken). Tortuga (Turtle) In English, if were slow we might do something at a snails pace, but in Spanish its a turtles pace, a paso de tortuga. Los trabajos para la construccià ³n del nuevo mercado pà ºblico marchan a paso de tortuga. (Work toward the construction of the new public market is proceeding at a snails pace.) Tigre (Tigre) If something is more of the same to the point where it becomes irrelevant or nearly so, you can call it one more stripe for the tiger, una raya mà ¡s al tigre or una mancha mà ¡s al tigre. Aunque para muchos es simplemente una raya mà ¡s al tigre, me importa mucho su compromiso. (Although for many it doesnt make much difference, her promise matters a lot to me.)