5 Fluctuating Forms of Gender-Specific Language

5 Fluctuating Forms of Gender-Specific Language 5 Fluctuating Forms of Gender-Specific Language 5 Fluctuating Forms of Gender-Specific Language By Mark Nichol The English language is riddled with suffixes that specify gender, and efforts to mirror the slow-but-sure improvement in gender equality are reflected in shifting usage in this area. Such progress, however, is inconsistent. Here’s where we stand with various treatments: 1. -ess Words altered to include an -ess ending to specify reference to a woman are generally going by the wayside: Often, a female movie, television, or theater performer is identified as an actor (though performing-arts awards retain best-actress categories), whereas terms for female members of royalty such as princess and duchess, in keeping with the anachronistic survival of the concept, persist. Likewise, there’s no reason to genderize host or waiter, or author or poet, but we hold on to enchantress, goddess, and mistress. (And, if we have any sense, we hold on to enchantresses, goddesses, and mistresses.) In addition, as you know, stewards and stewardesses were transformed into flight attendants long ago. (The U.S. Navy, by the way, no longer uses steward as an official term for an officers’ attendant.) 2. -e English preserves a few terms derived from French in which an e is appended to the end of the masculine form of some words to refer to a woman, including fiancee and confidante. Conversely and obscurely a man who divorces his wife is a divorce (like the feminine form, pronounced â€Å"di-vor-say† and, in print, with an acute accent mark over the e). 3. -trix Another French form, -trix, is obsolete when referring to a female aviator, but English preserves the form in dominatrix, even though one rarely refers to a dominator (not in polite company, anyway). 4. -ine and -ina Hero applies to male and female do-gooders alike (and retiring heroine avoids the accidental misspelling as heroin). But what about those heroes of the US government, the drug czars and the energy czars and their ilk? (The word czar is the more modern Russian form the older variant is tsar of Caesar.) No president has appointed a female czar, but if that happened, would we refer to her as a czarina? Not likely, except in jocular usage. 5. -woman and -person The same folks who bristle at being scolded when they refer to humankind as mankind will no doubt fuss about this next point, but don’t use the suffix -man unless you’re referring to a man: It’s not necessary to employ the cumbersome term chairperson to refer to a female presiding or administrative officer or the position itself, or to distinguish between a chairman and a chairwoman; just say chair. (No, chair is not just the word for a piece of furniture; it’s the time-honored term, on its own, for an elected or appointed position.) Unfortunately, no such shortcut exists for referring to members of legislative bodies, but congresswoman and assemblywoman are no-brainers. The nonspecific terms congressmember and assemblymember are attested but fairly rare; the open forms (with Congress and Assembly capitalized) are more common. (â€Å"Member of Congress† is also frequently employed, but â€Å"member of the Assembly† is not.) But what do you call a woman who likes to fish (other than, um, a great catch?). Fisherwoman may seem awkward, but that’s just because we’re not used to it yet. As is the case with chairwoman or congresswoman, it’s a matter of only one more small syllable inserted in an already lengthy word. If you’re a man who washes clothes for a living, do you want to be referred to as a washerwoman, just because that’s the dominant usage? By rejecting gender-neutral language, you’re subjecting half the population to the same indignity. This isn’t political correctness run rampant; it’s inevitable and inexorable usage correction, part of the evolution of language (with the obligatory Neanderthal-like branch stubs on the evolutionary tree like waitron and waitperson as gender-neutral forms of waiter). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:36 Adjectives Describing LightAcronym vs. InitialismTreatment of Words That Include â€Å"Self†

Tarpan - Facts and Figures

Tarpan - Facts and Figures Name: Tarpan; also known as Equus ferus ferus Habitat: Plains of Eurasia Historical Period: Pleistocene-Modern (2 million-100 years ago) Size and Weight: About five feet tall and 1,000 pounds Diet: Grass Distinguishing Characteristics: Moderate size; long, shaggy coat About the Tarpan The genus Equuswhich comprises modern horses, zebras and donkeysevolved from its prehistoric horse forebears a few million years ago, and flourished in both North and South America and (after some populations crossed the Bering land bridge) Eurasia. During the last Ice Age, about 10,000 years ago, the North and South American Equus species went extinct, leaving their Eurasian cousins to propagate the breed. Thats where the Tarpan, also known as Equus ferus ferus, comes in: it was this shaggy, ill-tempered horse that was domesticated by the early human settlers of Eurasia, leading directly to the modern horse. (See a slideshow of 10 Recently Extinct Horses.) Somewhat surprisingly, the Tarpan managed to survive well into historical times; even after millennia of interbreeding with modern horses, a few pure-bred individuals roamed the plains of Eurasia as late as the early 20th century, the last one dying in captivity (in Russia) in 1909. In the early 1930sperhaps inspired by other, less ethical eugenics experimentsGerman scientists attempted to re-breed the Tarpan, producing what is now known as the Heck Horse. A few years earlier, authorities in Poland also tried to resurrect the Tarpan by breeding horses with noticeably Tarpan-like traits; that early effort in de-extinction ended in failure.

Impact of Educational and Drug Prevention Programs Research Paper

Impact of Educational and Drug Prevention Programs - Research Paper Example From the discussion it is clear that  community policing on the other hand is the partnership of civilians with the law enforcers to curb criminal activities. In this endeavor, the civilians are key players in ensuring that the law is followed and play as allies of the police. This happens at the most basic neighborhoods and is therefore at a small scale. The Deterrence Theory brings forward the notion that human beings abide by the law because of the fear of prosecution for failure to adhere. This brings about the matter of Specific Deterrence which refers to a crime prevention technique which operates on instilling fear on the individual receiving punishment.This study stresses that  the Narconon program from 1966 to the present day has played a role in getting people off drugs and it has centers in averagely 45 countries worldwide. The Narconon drug prevention and education curriculum intends to bring forth more risk factors than benefits of using drugs to young people. The pu rpose of this is to provoke a certain line of reason that the youth are intended to capture. Keeping in mind that among the uses of drugs there is the beneficial aspect like fitting in with a popular crowd or overcoming shyness. This program means to provide an alternative that will effectively counter the drugs.  The Narconon drug prevention staff can boast of educating an aggregate of 5 million school going children on this issue.

Sustainability and the Green Supply Chain Essay

Sustainability and the Green Supply Chain - Essay Example This can be justified with reference to the fact that contemporary organisations intend to develop green supply chain related procedure in order to sustain in this competitive landscape and thereby, preserve their leadership positioning. The notion of Green Supply Chain Management (GSCM) is often identified as the key attribute in such measures applied by contemporary organisations, fundamentally described as â€Å"the process of using environmentally friendly inputs and transforming these inputs into outputs that can be reclaimed and re-used at the end of their lifecycle thus, creating a sustainable supply chain† (Cognizant, 2008). It is worth mentioning that a sustainable supply chain is typically observed as a sole entity instead of a sequence of fragmented constituents that encompass various significant aspects such as manufacturing, procurement and distribution among others (Rushton & et. al., 2010). It can thus be apparently observed that the focus of a sustainable GSCM is to support modern organisations through increased customer value, profitability along with overall productivity and attaining superior competitive positioning over their chief business market participants (Christopher, 2012; Wisner, 2011). The major facets of a sustainable GSCM include safeguarding the environment, value creation, fostering innovation in every operational procedure of the organisation, forming as well as developing effective interrelation with every organisational member and minimising any sort of hazards that are likely to arise while performing diverse operational functions. Specially mentioning, the modern organisations tend to prioritise forming a sustainable GSCM, owing to certain significant benefits that it delivers to them in this present globalisation and technological era. These benefits are usually recognised in the form of enhanced brand image, lessened logistics, manufacturing or other related costs, optimised manufacturing procedures, expansion to n ew business markets and developed SCM process among others (Morana, 2013; Dai, 2011; Cognizant, 2008). With this concern, the essay intends to describe the imperative aspect of sustainability and green supply chain by considering a particular real organisation, which has an international profile. In this regard, BP plc has been taken into concern as the organisation. The major concerns of sustainability along with green supply chain relating to BP plc have also been described in this essay. A Brief Background of BP plc BP plc, which was formerly acknowledged as British Petroleum, is currently regarded as one of the foremost global oil and gas companies throughout the globe. The company conducts its operational functions in numerous nations, employing a substantial number of personnel that stood at nearly 85,900 during the year 2012 (BP plc, 2013). The company mainly deals with various sorts of business functions ranging from delivering fuel to customers for transportation, energy fo r light along with heat and lubricants for keeping diverse kinds of machines to petrochemical products that are used for preparing daily items (BP plc, 2013). The mission of the company is to become a worldwide leader in the respective industry. The company focuses upon maintaining certain values that are coined as one team, respect, safety, excellence and respect in order to attain its predetermined business targets (BP plc, 2013). Assessing its recent sustainable strategies, it has been recognised that BP is often regarded as one of the well-known brands, which has been operating since its commencement in the 19th century. One of the major strengths of the company can be apparently observed in terms that it

Ethics Social Justice Essay Example for Free

Ethics Social Justice Essay The ethical issues that were identified in the case study of Guerrilla Government in EPA’s Seattle Regional Office were cumbersome. The first of many to create unethical situations was the administrator of EPA’s Seattle regional office in 1981, John Spencer. His staff remembers his tenure for all the unethical actions he took such as using tax payer’s money to buy a membership for the EPA in the Chamber of Commerce (O’Leary, 2014 p. 48). His actions continued even after numerous attempts to advise him that his actions were against federal guidelines and caused serious conflict of interest questions. He also allegedly took several personal trips to Alaska to handle affairs related to his previous job on public expense. In addition, he requested as personal driver to take him to and from and requested modifications to the EPA office building without getting prior approval from the General Services Administration thus violating federal law (O’Leary, 2014 p. 48-54). There was also unethical conduct displayed by Ernesta Barnes ‘successor, Robie Russell. In March of 1987, Russell made his unethical behavior known when the local media announced that a veteran engineer had quit his job due to being angry that he was being transferred involuntarily to another job. At that point, Russell began making decisions that had once been a group effort behind closed doors. Workers who were once performing analysis, were cut out of the decision making process. He was even believed to have removed important comments in reports before they were released to the public. He was also known to back out of his support for the development of oil in the Arctic National Wildlife Refuge and then recall that support later in a testimony to the U.S House of Representatives who were considering the proposal. He stated that â€Å"The EPA does not oppose the environmentally acceptable development of the Arctic National Wildlife Refuge†.

Success is in the Attempt :: Graduate College Admissions Essays

Success is in the Attempt    I may not know exactly what I'm going to be when I grow up but I have embarked on a path of self-discovery and I have discovered that I am a writer.    I am a writer! It took a long time for me to admit that writing was more than a hobby, it was a passion. Writing is what I was meant to do. I was so afraid that my desire to make writing into a career was a frivolous, unrealistic fantasy. I never took any risks to make it happen.       When I started thinking about college and a career I filled my journal with ideas and desires. And as I wrote I imagined a lifestyle with the flexibility to work at home, getting paid to do a job that I loved. But through all of my writing, I was always grasping to figure out what it was that I would be doing at home. I never realized the answer was right in front of me - I would write.    Writing in my journal nourished my spirit and made me feel alive. In my journal I shared my deepest desires, shared thoughts I'd been keeping inside and got lost in the rhythm of my words. And as I began to write, stories emerged. Ideas came to life for more stories and articles and essays. I felt whole.    I wanted the feeling of wholeness to continue forever. To do that, I had to take an enormous leap of faith and share my work with others. I began searching for avenues to submit my work, the entire time worrying that I wasn't good enough.    I was fortunate to receive support and encouragement from editors who read my work. After submitting several pieces of writing to different websites, I received some very wonderful news. My work would be published. To date my work has been published on several websites. I have a short story appearing in an upcoming edition of BeRealMag.com, and I continue to submit stories and queries for publication. Recently, when an editor approached me to write a piece for her website, I knew I had succeeded - I am a writer!    I believe that writing is my life's work and I'm actively seeking ways to make a living writing.

Kowloon Motor Bus Co. Analysis

The Kowloon Motor Bus Co. (1933) Ltd. (KMB) is the largest public bus company in Hong Kong. KMB carries over 2. 8 million passengers per day and operates some 4,000 buses on 400 bus routes cover and across Kowloon, the New Territories and Hong Kong Island. KMB is the only local bus company to hold both ISO 9001:2000 and ISO 14001 certification and has earned the distinction of being one of the few public bus companies in the world to operate profitably without a government subsidy.Innovation – The Way Forward. As a leader in public bus operations, KMB pioneered the development of super-low-floor easy access buses in 1996 to provide comfortable access for people in need. To extend the company's service network without increasing the number of buses on the road, and to offer passengers the convenience of point-to-point travel, KMB operates 61 Octopus Bus-Bus Interchange fare discount packages comprising about 250 bus routes. Cost advantage: To streamline operations and track cos ts, the company uses a computerised Bus Maintenance Management System and an electronic Traffic Operations Management System.These in-house innovations have won acclaim from the Hong Kong Computer Society. Brand loyalty: Outstanding Customer Communications KMB has developed web-based and face to face communication channels to complement the company's widely used award winning Customer Service Hotline. The 24-hour KMB Customer Service Hotline uses geographic information technology in the form of a digital map Passenger Enquiry (PEQ) System to uphold its pledge of first contact resolution for customer enquiries.The system is equipped with 3-D images of over 100,000 landmarks to provide prompt and personalized bus route information. Since its launch, the digital map has won wide acclaim in local, regional and international awards for technology innovation, and the KMB Customer Service Hotline was recently named as the best contact centre of its class in the world. KMB, the winner of th e CILT A ward 2007 – Passenger Transport Excellence organised a Depot Visit and Presentation Session to share their environmental protection works with CILTHK members on 29th March 2008.At the event, KMB was presented with the logo of CILT Award 2007 for use throughout the year to strengthen their reputation as well as a corporate image for their quality service provided to the community. Competitors: Taxi services We observe that in the past 10 years or so, rail, franchised and non-franchised bus and PLB services have all been extended and improved. Against this background taxi services (the vehicle, passenger facilities and the driver's service and driving skills) have changed little. The earlier competitive advantage taxis had as convenient, air-conditioned services has been substantially eroded.Furthermore, the fare is no longer competitive on longer journeys, leading to fierce competition between taxi drivers through discounted services. A better operating environment fo r taxis, thereby allowing them to provide better service to passengers in accordance with the policy objective of providing a personalized, point to point, public transport service. The flexibility and personal service provided by taxis make them ideal for this purpose, provided a suitable vehicle can be found. Once introduced, subsidies may be made available to facilitate those in wheelchairs using the service.

Company Profile Essay

Introduction BAYO is example of a specialty store that now competing to other leading specialty store. We aim to meet the following objectives upon conducting this study: To Identify the retail format of BAYO and its competitors, To study and understand the company’s retail format, To identify the advantages and disadvantages of BAYO with its competitors, To identify the strength and the weaknesses of BAYO and aTo help improve the service provided by BAYO to its customers. Brief history of the company BAYO started out as a made-to-measure dress shop in Makati. The need to expand grew bigger when BAYO launched its ready-to-wear line. In 1992, the growing demand triggered the establishment of Lyncor, Inc., then a manufacturing firm, to support BAYO. â€Å"BAYO,† an ilonggo term which means, â€Å"dress† in English was chosen by the owners of the company since they are from Bacolod. BAYO reflects a clean, classic image. BAYO caters to women who embody the laid-back, casual lifestyle who have preference for stylish yet classic apparel. BAYO is a testament of what the Filipino can do in today’s competitive environment. BAYO is proud of what it has achieved as a Filipino retailer and it expresses its full pride in being Filipino. This is what set the brand apart, its devotion to staying true to its roots as a Filipino brand. It has no pretensions on what the brand image is all about and rather keeps in tune with the brand’s origin, which is still Filipino. BAYO revolves around who the Filipina truly is in all her different facets and how she evolves with time but still maintaining her distinct cultural attributes. Company profile People behind the company: Lyn Agustin and Corcor Bitong, the owner of BAYO. What the company does: BAYO, a ready-to-wear clothing company that now has a total of 53 branches – 18 franchised and 40 company-owned – within Metro Manila and Bacolod City. When the company started: Agustin and Bitong started their business in 1992 and started franchising in 2001. How the company grew: Agustin and Bitong started out a simple made-to-measure dress shop in Makati City. But when their demand and clientele grew, the sisters, together with their husbands, established Lyncor Inc., a manufacturing firm and began market their women’s clothing designs in earnest. BAYO philosophy BAYO has always taken pride in our continuous effort to provide the Filipino people with the following: †¢ Quality Merchandise. †¢ Quality Service. †¢ Reasonable Prices. †¢ Comfortable and world class shopping experience. †¢ Fair labor BAYO started out as a made-to-measure dress shop in Makati. The need to expand grew bigger when BAYO launched its ready-to-wear line. In 1992, the growing demand triggered the establishment of Lyncor, Inc., then a manufacturing firm, to support BAYO. â€Å"BAYO,† an ilonggo term which means, â€Å"dress† in English was chosen by the owners of the company since they are from Bacolod. BAYO reflects a clean, classic image. BAYO caters to women who embody the laid-back, casual lifestyle who have preference for stylish yet classic apparel. BAYO is a testament of what the Filipino can do in today’s competitive environment. BAYO is proud of what it has achieved as a Filipino retailer and it expresses its full pride in being Filipino. This is what set the brand apart, its devotion to staying true to its roots as a Filipino brand. It has no pretensions on what the brand image is all about and rather keeps in tune with the brand’s origin, which is still Filipino. BAYO revolves around who the Filipina truly is in all her different facets and how she evolves with time but still maintaining her distinct cultural attributes. BAYO’s strength lies in its ability and skill to create classic and stylish apparel and keeping in tune with what its market demands. Its focus is centered on its products, making them of good quality at very affordable prices. BAYO offers classic pieces of ready-to-wear apparel from blouses, tees, pants, jeans, skirts, accessories such as footwear, bags, jewelry and other merchandise, which can be easily be mixed and matched. BAYO aims to create a lifestyle for women by providing them with diverse range of products. BAYO’s corporate structure has a very casual environment as well as a friendly atmosphere between management and employees. People treat each other like family, which makes it easy to communicate and deal with each other. This contributes greatly to the success of BAYO because it paves the way for a better working environment, which in turn promotes teamwork. BAYO’s national commitment is to be able to provide employment and to be able to raise the local industry to higher levels. Its goal is to be able to penetrate the global market and promote it as a Filipino brand. Statement of the problem: 1. What is their merchandise? BAYO is focused on providing wide variety of merchandise assortment and other accessories. They did not only focus on clothing but also offer complementary accessories to have overall makeover. 2. What is their Store Design? BAYO arranged and designed their products according to color. This is one way to attract customer’s attention. The store’s wall is made of glass so that customers can see the products through the glass. They also have chairs for customers to sit on while waiting. They also have a separate rack for accessories and every week they have a new set of design of their product. 3. What is their Market Segment? Geographic City and Municipality: Makati City and Taguig City Population Density: Urban and Suburban Demographic segmentation Age: 17-22 and 23 up Gender: female Family life cycle: Single, young, married, in a relationship, married with children, separated and others. Occupation: Young urban professionals, students, housewife, white collar jobs. Psychographic Segmentation Females usually go to mall to seek for a need or to window shop realizing that females are innately sophisticated. Because of this reason probably they are the possible target audience. As clothing stores the focuses on women’s apparel, we are targeting females that are willing to submit or adopt the latest fashion. Instead of targeting females in the upper class, we focused on the market segment in the middle class realizing that upper class would prefer to visit stores having more expensive products. Behavioral Segmentation Females generally provide sufficient time in visiting malls to look for products that will make them feel more beautiful. They give more effort in choosing, scrutinizing and deciding on which product they want to purchase from the factors of price, design, fashion and quality. Usually, females buy a product to have self-esteem and be in. Primarily, females who seek for job, already workers and students probably have the intention to go to BAYO store as well as using it for applying for a job and hang-outs. Need Segmentation †¢ Females that are looking for classical but casual wear †¢ Accessories that will complement in the casual wear that will fully satisfy the taste, preference, occasion, professions and social activities for the customers †¢ Apparel with good and high quality materials that can be used in applying in profession and occasionally purpose. 4. Why did they situate on that Location? BAYO’s location in MARKET-MARKET TAGUIG is advantageous because it’s located near at activity center which you can find a customer, and their location of the store is easy to be seen because it is near at entrance and it is good for competition. BAYO location in Market-Market has a 96.50 square meter and they are one of the branches of BAYO. 5. What is their marketing approach and their market positioning? sss Based on observation, BAYO intensified their advertisement by having lots of billboards. Also, BAYO strategically use well-known artists to promote their products so that it will be attractive and convincing. These appeal made the products easy to remember. They also have a company sale which is held every whole month of July and the other sales promotion of their store is depending on the mall sale. BAYO Company have a color campaign, those are Yellow for Happiness, Pink for Sweetness, Orange for Creativity and Purple for Sophistication. 6. Who are their competitors? Their competitors are penshoppe, folded and hung, forever 21, kamiseta, tribal. 7. Who are their target markets? Their target markets are the teenagers or middle ages. 8. What is their customer service? BAYO is giving a high customer service by means of providing free iron and fold for purchased apparels. There is also a salesperson assisting the customers in the dressing area. 9. How do you handle your customer’s complaints? BAYO should know first their complaint about their product and give them possible solution to satisfy their customers. 10. Do you have your regular customers? BAYO have their regular customers like teens and middle ages.

Essay Sample on the Tragedy of the Commons Is It Inevitable

Essay Sample on the Tragedy of the Commons Is It Inevitable This is a situation in which a few individuals try to reap the greatest benefit from a given situation neglecting the well being of the society. In our society today there are several tragedies of the commons as described by Garrett Hardin. One of the most popular is the ever increasing population and the resources are still the same. The current world population is estimated at seven billion. All these people need resources like air, water and food to eat which are among the most essential needs to any human being. The only problem is even with the increase in population these resources have not changed but have actually been polluted as for the case of the air and water (Ostrom et al 56). As a result some individuals in government top positions have taken advantage of the positions and neglected the common man. They have set up industries which are emitting harmful gases into the environment making the air to be polluted. As a result of the mining of oil which at times is done at sea, has spilled to the ocean as a result of negligence. Also the common people at times don’t really mind about themselves, especially those involved in the fishing industry, they tend to carry out their fishing activities thought the year thus not giving time for the young fish to grow and in the end they end up being depleted and no fish at all to anyone. Garrett Hardin did a study of this and he found out that technical solutions to this problems and that the tragedy is inevitable. So he defined a technical solution as one that requires verly little or no change. That is the only solution is privatizing the activities since if left to the commoners, they will not be able to take control (Hardin 32). Milton Friedman and Elinor Ostrom are some of the scholars who opposed the tragedy of the commons by Garrett Hardin by proving that the common people can be responsible of the resources available, other than privatization. In her case Ostrom has documented how various communities manage common resources, irrigation waters, fisheries equitably and sustainably over the long term.Milton Friedman advocated for unrestricted markets where there is freedom for the common people. These two scholars would offer different solutions to the population problem, instead of trying to fight the increasing population they would embrace it and look for solutions which would even work in future thus saving time which would have been spent to look for further solutions(Hardin 34). In my opinion, Ellinor Ostom’s approach would work because this makes every person responsible for each and ever action one makes and he or she is responsible of the outcome of their deeds .If the privatization continues, the common people tend to be rebellious to authority and will continually oppose and feel degraded. Another solution would be giving the people full responsibility but set rules and regulations so that whoever breaks them is punished so as to protect the majority. In conclusion the tragedy of the commons should be one issue which is discussed in a wider perspective because it affects all the stakeholders involved and eventually we are the people who suffer the consequences.

Writing a Character Reference Full Template

Writing a Character Reference Full Template SAT / ACT Prep Online Guides and Tips Thoreau once wrote, â€Å"The language of friendship is not words but meanings.† In the case of a character reference, the language of friendship involves both words and meanings. If you’re tasked with writing a character reference, then your mission is to write about your friend and all her amazing qualities. How exactly can you fulfill this mission of writing an outstanding character reference? This guide will help you through the writing process with a template for your letter. To begin, let’s go over the purpose of a character reference. What’s the Purpose of a Character Reference? You might have a friend, relative, or neighbor ask you to write a character reference. You usually base this reference on your personal, rather than professional, relationship with the subject. There are a few different reasons why someone might need you to write her a character reference. In the Professional World... Some people need a character reference for a job. Hiring managers could ask for one as a way to get to know the candidate on a more personal level. They might also want to make sure the candidate is trustworthy, particularly if the job calls for a high level of ethics. My friend, for instance, recently provided a referencefor his friend applying to the U.S. State Department. If the applicant didn’t provide at least three great character references, then there was no way he was gettinghigh level security clearance. Another reason that a job candidate might seek a character reference is to use it as a supplement to her application. If she’s young and hasn’t had many jobs before, then she may add a personal letter to support her cause. Outside the Professional World... Outside of job applications, there are other circumstances that call for a personal recommendation. Someone might be applying to a position in the community, like membership in a local club. Students could need a character reference as they apply to scholarships or awards. People looking to adopt or provide foster care for a child often need character references. They also seek them when trying to buy a house or condo. Finally, character references can also be used to support someone in court. The purpose of your letter will shape what you say to some extent. For this article, I’ll focus on a character reference that gives insight into someone’s personal attributes and could most realistically be used for a job or volunteer-type position. In a general sense, all character references share the same mission: to reveal the subject’s personal strengths and to show support. If you’ve taken on this mission, how can you produce a memorable character reference? This guide will lead you through the writing process, step by step. Whether your friend wants to get a job, buy a house, or go on the next mission to Mars, your character reference should explain why she's the best person for the role. Writing a Character Reference: 4 Steps While there are several ingredients that go into producing a strong letter, there are two in particular that stand out. The first is organizing your thoughts in a clear and meaningful way. The second is giving specific examples to paint a picture of the subject. These are two of the most important lessons in crafting a strong letter, but also two of the most challenging to carry out. To help you meet this challenge, I’ve broken down the writing process into four steps. The first, you might be happy to hear, doesn’t require you to do any writing yet! Step 1: Speak to theCandidate The responsibility for this first step of the letter writing process actually falls on the shoulders of the person asking for the letter. She should share details of the letter’s purpose, whether it’s for a job, community position, or house, for example. She might have ideas for qualities or stories you could share in your letter. If the position seeks someone with a strong code of ethics, then the candidate should let you know to highlight instances when she showed honesty and integrity. The subject of your letter might also share her resume or any other relevant materials. By getting all the important details, you can make sure your character reference is customized and relevant. You both might brainstorm ideas together, too, which brings us to the next stage of the reference writing process. Step 2: Brainstorm Ideas for Your Reference This second stage of your character reference writing process is all about preparation. Take a few moments to gather your thoughts and sort through your ideas for the letter. What qualities jump out when you think about the candidate? What anecdotes could you share to support your evaluation? Why does she deserve to get the position or move into the neighborhood? Some qualities that could jog your thinking include, Ethical, honest, trustworthyDetermined, goal-oriented, hard-workingFair, honestGenerous, giving, helpfulCreative, curiousConsiderate, empathetic, kindLoyal, committed, reliableResponsible, matureCharming, funny, lighthearted, charismaticEasygoing, lightheartedIntelligent, studiousOrganizedPatient, supportive, sensitiveGood listenerGood communicator, well-spokenIndependentResilient Once you’ve brainstormed qualities, pick out three or so to highlight. These should really capture the subject, as well as be relevant to the situation. If you’re writing a letter for a babysitting job, then you might want to zoom in on the candidate’s caring and responsible nature. If you’re supporting someone’s application to buy a house, then you might focus more on her reliability or neighborlyqualities. Once you’ve chosen your top three, think about specific anecdotes you could share when the candidate demonstrated those qualities. As you’ll see in the template below, you should share two to three specific examples to really illustrate the person and validate your description. Once you’ve thought of some ideas, you’re ready to start drafting! Ready to start drafting? Use the roadmap below to reach your destination! Step 3: Draft Your Character Reference with this Template Once you’ve arrived at the drafting stage, you should have some idea of what you want to say in your character reference. You know what the letter is for and have thought of some ways to describe your friend. Once you have yourideas, you can follow a pretty straightforward structure for producing your letter. The following template will go over this structure, piece by piece. To begin, let’s start with basic contact information. Insert Contact Information at the Top Ideally, you can address your reference to a specific person. Writing to a specific person is more personal than, â€Å"To Whom It May Concern.† If it’s not possible, though, then a more generalized greeting is fine. If you have official letterhead with your contact information at the top then you should go ahead and use it. If not, then you might write out your contact information on the top left margin, followed by the addressee’s contact information. Your contact information could look something like this: Joe SmithSchool DirectorFun Among Us Daycare5 Main St.Anytown, CA 90210 Below your contact information, insert the details for the person to whom you’re writing, like this: Stella McKayDirectorA+ Tutoring60 School St.Booktown, TX 73344 Below this contact information, start your letter with a salutation of, â€Å"Dear [name].† Once you have your contact information set, you can start in on the introduction. Paragraph 1: The Introduction Now you’re ready to start your letter. You should start out strong with a statement of support. Some positive phrases include, I am honored to support...I am pleased to provide a reference for...I am delighted to be called upon...I am happy to recommend...I have no hesitation in recommending...It’s my pleasure to recommend... Here are a couple examples for starting your letter: 1. It’s my pleasure to recommend Jackieto the position of Intelligence Operations Officer with the U.S. Secret Service. 2. I’m very happy to recommend Aaronfor membership in the Hometown Community Service Club. 3. I’m pleased to provide a reference for Alishaas she seeks a nannying position with your family. In addition to starting out strong, you should also explain who you are and how you know the candidate. Qualify the nature of your relationship so that the reader understands why your opinion is a valuable one. Here are a fewexamples for your next sentence. 1. I met Jackie, my assigned roommate, on the first day of college, and we continued to live together for the next four years. Despite living in different cities aftergraduation, we've remained close friends. 2. Aaron and I developed a strong friendship since he moved in next door four years ago. 3. As Alisha's aunt, I've watched her grow up into a mature and responsible young woman who's always her cousins' first pick for Saturday night babysitter. Once you’ve introduced yourself, you could give a brief summary of what qualities you’ll touch on in the rest of your letter. For example, these lines set up the content in the next couple of paragraphs: 1. Jackie inspiredme with her ethics, intelligence, and ambition throughout our college years and beyond. 2. Aaron's an exceptional neighbor and friend whoactively contributes to the well-being of our community. 3. Alisha's a reliable, warm, and creative person who's skilled atcaring for children of all ages. Overall, your introductory paragraph should consist ofthreeto five sentences. Show your support right off the bat, and make sure to explain who you and why your reference holds weight. Indicate the reason for the reference, and give a brief description of the candidate. Then you can flesh out this description in two to three body paragraphs. Body Paragraphs You couldinclude two to three body paragraphs, depending on what qualities you want to touch on. Each paragraph should have a specific focus; for instance, you could highlight one facet of the person’s character and pair it with an anecdote. You should order the body paragraphs starting with the most relevant point. Consider what qualities the reader of your letter is looking for. What will be most helpful and impressive? Put that quality first. Here are a couple examples for body paragraphs. 1. Jackie is a person of high moral character. Her strong sense of ethics came through in discussions in and out of our political science classes. A real-life ethical test came along junior year, when she found a wallet with hundreds of dollars of cash outside. Keeping any of the money didn’t seem to occur to Jackie for a second, and she tracked down its owner and mailed it back first-class. She’s always someone I can trust to do the right thing and is the first person I think to call when confronted with my own moral dilemmas. 2. Aaron is motivated by a strong sense of social responsibility. He makes a difference everyday in his position as physical education teacher at the middle school and volunteer coach of the soccer and wrestling teams. Last year, the district recognized his contributions with the Coach of the Year award. One of his soccer players, who’d been identified as an at-risk student, said a few touching words about how Aaron believed in him and helped him feel reconnected to school. Aaron's a much-lovedteacher and coach who’s committed to the well-being of his students. 3. Alisha is a creative person who’s able to keep even my energetic kids engaged and happy. She’s chock full of ideas for art projects, sports competitions, and make-believe games. Last time she watched her cousins, they ended up putting together and acting out their own production of Frozen. She’s great at devising activities that are fun, safe, and surprisingly effective at getting kids active and away from their iPads. Of course, your body paragraphs will be customized to the individual. The basic formula of â€Å"description + anecdote† is useful to keep in mind as you draft these. You’ll find a summary of a basic template for the body paragraphs of your character reference below. First, though, let’s consider the final paragraph of your letter, the conclusion. Conclusion and Signature After wrapping up the body paragraphs, you’ve reached the end of your character reference. Your conclusion can just be three to five sentences long, and its content is pretty straightforward. First, you can reiterate your support or high opinion of the candidate. Here are a couple examples of how to do this: 1. In closing, I'd like to reiterate my unequivocal support for Jackie as she seeks appointment to the Secret Service. 2. As you can tell, I think the world of Aaron and recommend him for membership in Hometown Community Service Club without hesitation. 3. Alisha has my highest recommendation as a childcare provider and all-around great human being. Then, you might summarize the points you’ve made or add a few more descriptive words. Remember that the conclusion is your final chance to communicate your recommendation, so you want to leave the reader with a lasting good impression. For instance, you might say something like this: 1. Jackie is not only brilliant,but also a highly ethical person and loyal friend. 2. Aaron's made countlesscontributions to our community and will be able to extend his reach as a club member. 3. Alisha is responsible, patient,and sensitive to the needs of children. Finally, invite the reader to contact you for any further information. Show that you’re happy to confirm your character reference or add anything else via email or phone. You can also thank the reader for her time. 1. Please don't hesitate to contact me for any further information. Thank you for your time. 2. Please feel free to get in touch with any questions. Thank you. At the end, sign your name and print it beneath, perhaps with your phone number and email if they're not at the top of your letter. Then, you’ve reached the end of your character reference! To review, let’s put all the pieces together into this final template. Use the template below to shape your letter from a rough ball of clay to a polished final product. Drafting your Character Reference: Final Template The personal recommendation letter template below reflects the above structure, including the contact information, introductory paragraph, body paragraphs, conclusion, and final signature. YourNamePosition [if relevant]Workplace [if relevant]Street AddressCity, State, Zip Code Addressee's NamePosition [if relevant]Company [if relevant]Street AddressCity, State, Zip Code Dear [Addressee'sName], It's my great pleasure to provide this character reference for[name] for [purpose of letter]. I've been close friends with[name] for the past [number of years]. [Name of candidate] is [two to three descriptors], and I have no doubt that he/she would make an outstanding addition to [company, club, etc]. Please allow me to give threeexamples of her personalstrengths. Body Paragraphs 1 - 3: [Name] stands out for his/her [quality]. Last year, for example, he/she [specific example]. He/she consistently [description of personal attributes]. [Name] is uniquefor his/her [specific qualities].* *Present 2-3 main characteristics of the candidate in the body paragraphs, each with a specific example if possible. Put them in order of importance andrelevance. Usestrongly positive language, but try not to soundover the top. In closing, I'd like to restate my wholeheartedsupport for [name's] as she seeks [purpose of letter]. He/she is [most important qualities]. I have no doubt that she will continue to have great success with [company, club, etc]. Please don't hesitate to contact me for any further information. Thank you for your time. Sincerely, [Signature] NamePosition [if relevant]EmailPhone Number Of course, the body paragraphs leave a lot of space for customization. This space allows you to make your personal recommendation letter unique to the candidate. Once you’ve drafted your letter, you just have one more important step in the writing process. Step 4: Edit for Clarity Before sending off your character reference, take a few minutes to edit and revise. First, make sure there are no spelling or grammar errors. Beyond fixing any mistakes, take a look at your writing and make sure it’s clear. Whoever’s reading your letter may not have a ton of time to look closely at every word. Your letter should leave a powerful impression without requiring a big time commitment from the reader. In other words, your goal isto be concise. If you can make the same impact with fewer words, do so. Eliminate unnecessary adverbs and adjectives that add bulk but not meaning.If a sentence feels cluttered, try your best to clean it up. Once you’ve tightened up your writing, your letter is ready to submit! You’ve produced a well-structured reference that compliments the candidate and gives specific examples that speak toher character. In closing, let’s review the key points to remember about drafting a character reference. This wary cat has no reason to worry. Her canine roommate just finished writing an excellent character reference. He didn't even mention her habit of clawing the couch or knocking over glasses of water. Key Points: Writing a Character Reference If you’re writing a character references, chances are you’re writing about a friend, neighbor, or relative. Your task is to write about this person’s favorable attributes and describe what makes him/her special. The content of your letter will largely be shaped by what it’s being used for. If you’re writing for a job, then you may want to shed light on the subject’s personality and relevant qualities, like ethics and trustworthiness. If you’re writing for membership in a community club, then you might talk about the subject’s community connections or leadership. Whatever your letter’s purpose, it should be strongly positive and use specific examples. Rather than turning into a list of adjectives, your letter should have anecdotes that reveal positive things about the subject. By telling stories and using a clear and concise structure, you can produce a stand-out character referenceandimpress yourreaders! What’s Next? Are you interested in professional letters of recommendation for jobs? This guide contains a recommendation letter template to help you through the writing process. Ready to read some referenceletter samples? This article has nine free samples of recommendation letters, including a character reference! Interested in recommendation letters for college? This guide has four amazing recommendation letter samples written by high school teachers.

(Marketing) Q) how did the rise of technology invation benifit Essay

(Marketing) Q) how did the rise of technology invation benifit marketing communication ( Use HSBC BANK AS THE MAIN EXAMPLE) - Essay Example 2003)state in their analysis of the impact of technology-mediated sales on the customer behaviour. According to them, the adoption of technology-mediated communication on channel partner relationships really influences the customer satisfaction since this technology is found to have significant, positive, direct effects on future intentions. In order to illustrate the above stated as well as the power on technological innovation applied to marketing, this paper will focus on the HSBC bank latest marketing and communication campaigns, offering a brief but comprehensive review on the achievements of this marketing initiative, as well as the coherence and accordance of their strategic marketing campaign, the use of new technologies and HSBC core values. Bearing in mind HSBCs motto "We are the world's local bank", it is easy to understand the banks effort to address and reach every one of their potential customers. Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world, with an international network that comprises over 10,000 offices in 83 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in some 100 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts. Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities1. It appears to be logical that such an international and new technology-oriented company seek for the perfect marketing strategy within the newest communication tools. This corporate features have led the Hong Kong Bank to put in practice one of the most comprehensive and celebrated Marketing Communication Campaign in the past couple of years. It happened to be not only logical but also coherent and even expected that a company that always proudly offers the latest and trendiest way of financial services as commercial banking; corporate, investment banking and markets; or private banking, resort also to the most innovative manner to present them to the customer. In the last two years, HSBC Marketing and Communication responsible have turned to Mail-listing, Bluetooth, You Tube, Facebook or Google to advertise its services, in a wise attempt to touch their clients wherever they are, following their corporative slogan. 2. Technological Innovation, a Marketing approach Technology innovation has always been a hot issue as it is continuously attracting the attention of trend setters or new markets discoverers, boosted for a increasingly competitive market with limited customers. Even thought, many of the inventions we take for granted today lay unused and unappreciated for years before they finally made it to the marketplace. For example, it was just in the 1980's when Steve Jobs2 took a 1960's invention (the computer mouse) and