Avoiding Cross-Cultural Miscommunication Essay

In the sure era of globalization, subject argona boundaries be losing convey and to a greater extent and more companies now take aim their trading operations give a cocker various countries of the globe. Multi national companies now run for across opposite continents and it is typical of a participation to clear head quarters in adept country but be present in multiple counties at the same condemnation. This means that these multi national companies have to adapt to the civilization of the participation they are operating in.Also, the move around force of such companies is an conjugation of the local people along with most irrelevant workers and managers so effective communion and smooth operations are exactly possible if culture is intumesce understood. However, this is non as simple as it seems and cross cultural miscommunications are harmful. Cross cultural miscommunication is not only detri manpowertal to the working environment of the agreement but it open fire similarly lead to a failure of the association as a unharmed in the society. To neutralize any miscommunication, we first carry to examine what culture is made up of.Artifacts, rituals, Stories, histories, myths, legends, jokes, and ceremonies are cultural images. By noticing these things and peoples reactions to them we discount figure out the cultural norms and values and can avoid transgressing any boundaries. Ethnocentrism is the belief that ones own race, culture or ethnic collection is superior to the rest and the tendency to think corresponding this is greater in MNCs. Many foreign managers or workers think in this manner and antagonize their co workers. This can be over come by encouraging inter cultural communication so that any misunderstandings or predetermined notions or stereophony types may be removed.Also, if a cooperative culture is promoted at work and people taught to appreciate/ tap ideas rather than people, this problem may be solved. We like wise need to examine the interrelationship between posts, values, usage and beliefs and culture. A culture shapes the attitudes, values and beliefs of a soul and the actions and preferences of the society (that are directly dependant upon the belief) act up the culture. Hence, this shows that there is a two relationship. For instance, the Japanese have a very serious attitude about work and they believe in life-threatening work so working meticulously is a part of their culture.Similarly, the Muslim culture is conservative so they have a negative attitude towards men and women shaking hands and the believe it to be immoral. planetary companies need to adopt a glocal strategy meaning that they need to amend their global strategy check to the local culture and norms. Before a company enters a new country, ballock market search should be conducted in order to make a customer profile according to which the product and packaging strategies will then be designed. International c ompanies should be flexible to minor variegates in the product so as to meet the local demands.Pizza sea chantey has been victoryful all over the world for they have catered to the local taste in every country. For instance, it is spicier in the subcontinent and in countries such as India where people avoid meat there is large vegetarian and cheese variety. The publicity strategies should also be according to the native culture. Companies should come on in mind that International brand cannot have the same advertising everywhere due to different cultures. When companies are entering a foreign culture, they should be assured of customs, traditions in general and in especial(a) they should know about the psychology of the people.Companies should be aware of the attitude of the people towards work and the products/service the company has to offer. Understanding the local workforce is classic for a company because an effective workforce is integral for success and it is crucial t o design jobs, compensation packages and motivators that appeal to them. Attitudes toward work, leisure, time, change, family, sociable mobility and religion play a vital role in shaping the culture. In a collectivistic culture, family is the top priority and the much of the leisure time is spent with family.In a society where family ties are weak, work and friends have a greater immenseness so the culture is an individualist one. In near cultures, there is greater emphasis on work and such people are hard workers by nature and their work is meticulous. The Chinese culture is a classical example of how hard work is an gene of the national culture. The physical environment of a discover influences the culture of that place as physical conditions such as the weather affect the life direction of the people. The architecture of a place also reflects the culture. Moreover, it is important to understand the communicatory and non verbal elements of a culture.For instance, the Arabs care to kiss on the cheeks when they meet even during formal meetings but in a British culture, this would be highly inappropriate. Similarly, maintaining eye contact is a non verbal cue, in several(prenominal) cultures it would be a symbol of courage while in others it will be considered insolent. Moreover education and technology are joined to the culture and this is unembellished by the fact that some cultures such as the Japanese lay melodic phrase on innovating and developing technology where as some have a laid back attitude. roughly cultures lay stress on education and that is evident by the high literacy levels there.Lastly, media has a two carriage relationship with culture mass media not only depicts the culture but it also leads to cultural change in the society. The success of any company also depends on the political and legal system of that country. In countries where there is political turbulence or the policies do not support foreign investment, survival becom es big for the company as is the case in tercet world countries like Bangladesh where there is a support change in governments that leads to changes in policies too. References Brown, A. (1995). Organizational Culture. Pitman, London.Charles M. and Yongsun, P. (2006). Managing a Global Workforce Challenges and Opportunities in International human Resource Management. M. E . Sharpe Dong, Q. , Day, K. D. (2001). Overcoming Ethnocentrism through Developing Intercultural communication sensitivity and Multi culturism. Retrieved on January 16,2009 from http//www. allacademic. com David Straker. Elements of Culture. Retrieved on January 15, 2009 From www. changingminds. org Kwintessential Cross ethnical Solutions. Cross Cultural Communications. Retrieved on January 15, 2009 from http//www. kwintessential. co. uk