Design Thinking and Innovation at Apple Essay

BACKGROUND apple has been a drawing card in transition for years and has been sufficient to discover so by endeavor hard to deliver insanely neat products with simplicity and sophistication. The constant need for innovation, emergence of unique product organic evolution strategies and their energetic execution, the presence of the pileary, Steve Jobs and their bold attitude at business experimentation formed the terms of principles at orchard apple tree.During mid-1970s, computers were mere automation devices and were not perceived to be used for ad hominem work. orchard apple tree reas nonp beild the impact ain computing will perplex on individuals once they were adequate to(p) to see how estimable the personal computers could be. It was essential these machines were extremely exploiter friendly. apple achieved this by incorporating simplicity in the product figure internally by attending to the minutest detail in the product, evaluating whether a part or feature is in reality required, adopting overbold technical schoolnologies, and externally exploring different materials and approaches, enhancing customer arrive by creating superiorly interactional products.To be able to provide with a smooth and flowing customer experience, it was needed to consider the smallest detail while conception the product. The philosophical system was to achieve sophistication done simplicity by working egress the intent for the product, its concept development, the process of fashioning it and the substance ab drug user experience of working with it. The crafty design and appearance of orchard apple tree products, easy-to-adopt solutions, and inside emerge simplicity in their design and usage, eubstance and affinity crosswise products has a massive impact on the user experience. summaryThe innovation and existence of the creative middle of technology at Apple has act through years despite the freak out it faced by the lack of focus, increase competition and changing leaderships during 1985-1997. Post 1997, Apple managed to get its act together below the able leadership of Steve Jobs by counselling on fewer projects, changing dispersion system, embarking direct sales via online website and adopting sophisticated merchandise for its insanely great products. Tim Cook, the then captain Operating Officer at Apple was responsible for cleaning up the trading operations of manufacturing, distribution and supply that were taken up during 1985-1997. A core approach to development was taken up working most with manufacturers to find different materials and better processes, and existence completely in sync with the customers, their unavoidably and priorities.The basis of Apple was their consistency across its products which were accomplished by adopting a one platform strategy. All the products had the OSX operating system, which was undertaken with a vision to accommodate their development and production. This benefitted Apple (as a familiarity) to develop and design components that were spiritedly efficient and reliable by place time and resources, its suppliers allowed reuse and sharing assemblies and sub-assemblies at lower bells, its employees added to their knowledge base and experience and most importantly, its customers enabled easier adoption to its products repayable to familiarity and resemblance across products and lesser maintenance requirements due to stable, reliable designs.Apple has been keen on integrating customer experience in the design and development process. They followed an iterative customer involvement process in which they carried out extensive testing to improve user experience with the software and understanding the user expectations when they were trying to accomplish a task. Products were designed so the end user is able to employ them as tools to create and achieve their needs easily and effectively.Steve Jobs has played a pivotal, influential role in the impuls ive Apple to the heights it has reached as a company and the reputation its products confuse strengthened in the market. He had an inbuilt design sense and had a distinct vision of the meaning of the company, its products and how that can be achieved. It was his philosophy of simplicity that was adopted by the company of achieving beautiful, elegant solutions by digging duncical into the key, underlying principle of the problem.Jobs demanded products with ultimate sophistication, high quality, and superior capabilities yet, simple UIs. It was his persuasion to have Apple computers for personal computing,when the rest of the fabrication was busy creating enterprise solutions. His drive for excellence, and sum up involvement in every exemplify of product development and its presentation to the customer, have been the principal elements responsible for the innovation at Apple and the way the company is determine up.Apple manages to create hype slightly its products and makes gr and presentation to launch them in the market. The launched product is immediately available in the retails and on-line stores for customers to review and purchase. Apple set its secrecy and guards it fiercely. This creates additional hype almost the product as they have been cognise for delivering innovative and appealing products. The constant innovation at Apple ensured they had improved versions of previously launched products, which were then marketed to promote users to have a portfolio of a single product.Apple took a bold step by miserable to retail and having commercial stores for Apple products in a hope to attract non-Apple customers and go on the Apple fan base by providing elegant store designs and easy accessibility to their products. The intent was to generate foot relations by luring shoppers and thereby increase infrequency and popularity. A smart move was undertaken by introducing a thaumaturgist bar for tech repair and support which was undertaken public ly, adding to the cool factor. Apple was able to create a seethe around its products by launching retail stores at prime location in upscale malls.RECOMMENDATIONSBecause Apple claims to build products that are for everyone, they should be priced so that they are in dear(predicate) to everyone. With increase in the competition that Apple products are facing, they should make efforts to lower the cost without compromising the quality.Now that Apple has realised itself as a brand and do a statement about its products, the new stores could be opened at other(a) relatively cheaper yet, decent locations instead of high end malls or at expensive real estates.They could have an online virtual genius bar (video) that could help customers, especially those who arent good at communicating in English, with the problems they had with devices.